Lucire
The global fashion magazine August 14, 2022 



 

A spring in their steps: Secret Room’s pre-MTV Movie Awards’ suite


NEWS
April 16, 2015/10.22





Leyla Messian

As usual, Rita Branch and Amy Boatright’s Secret Room Events lined up a docket of product talent filled with delights for girls and boys of all ages. However, young Reef Carneson was the true VIP of the day. At age six, he is a cancer survivor as well as the first pediatric bonemarrow recipient in his native South Africa. Unfortunately, he developed Graft Versus Host Disease (GVHD) after his procedure. When a diagnosis of skin cancer made matters worse, his family came to the United States for further treatment. To help offset the costs for his family, Rock It 4 Reef has been established to keep Reef and his family going strong in his quest to beat his illness. This year, generous Style Lounge attendees have enabled the Secret Room to collect for little Reef’s health care.
   As befitting any pre-awards show fête, a red carpet led into one of the brightly lit ballrooms of the elegant SLS Hotel in Beverly Hills. But this was no ordinary trade show. A sparkling hall showcased a hit parade of new products, accompanied by high-energy pop blasting out of a small device that looked like a coffee pot. In spite of its appearance, the Archt One 360-degree sound system did not dispense Lavazza or Starbucks. Instead, a pulsating brew of multi-directional sound poured straight from the Singapore-based inventor’s Iphone, through the device and to the farthest corners of the ballroom. Information for this percolating Kickstarter invention can be found at archtaudio.com.
   Another impressive device we discovered is Cheero’s Ingress Power Cube, offering 12,000 MHz of juice that allows the user to charge two devices while flying, camping, mountain biking or surviving on a deserted island. Even castaways and hermits need their music and games. Cheero has several models of chargers available, including one that comes with a flexible toy “transformer” whose eyes light up when the gadget is fully charged. Speck was on hand with a colourful array of Ipad, tablet and phone covers with mid-century modern patterns in vivid turquoise, teal, yellow and vermilion.
   One literal highlight of the day is best used at night-time, and not only by children. Total Dreamz by Aloka Designs USA offers a variety of hypnotic, colour-changing nightlights. Little girls will fall asleep alongside a rainbow-tinted horse, puppy, or fairy, while little boys will ride a train or spaceship to Dreamland. Children over 18 will be mesmerized by the psychedelic heart and butterfly designs that bring an aurora borealis effect to their bedroom. Sleepyheads can program these night lights to turn off automatically when the fun is over.
   After splitting a surprisingly tasty, probiotic-packed Effi Bar made of raw dates, cashews, and goji berries, we moved on to the clothing and accessories. Wiley X Eyewear outfitted attendees with the same sleek model of shades worn by Bradley Cooper in American Sniper. Although designed for men, these are quite flattering on women. Lightweight yet durable, they cool off the eyes by cutting the glare effectively. It is interesting to note that this brand also provides eye protection for the Australian military.
   No style lounge is complete without introducing designers who turn trash into fashion. Protecting the earth while making us look good: we’ve all seen or worn recycled denim, restructured vintage clothing, and jewellery created from old glass. Made from recycled plastic bottles harvested in the US, Underground Chic has a collection of stylish handbags, clutches, and totes in a variety of fun, crayon-coloured hues. One style looks and feels like genuine, soft brown suede. It’s easy to forget that these cute accessories were once bottles that could have ended up clogging our oceans.
   Anje, also based in New York, has created a line of luxurious yet minimalist cashmere garments in multiple shades of grey, charcoal and black. Although expensive, the generous, flowing silhouettes flatter all figure types. They are true and timeless investment pieces for one’s wardrobe.
   So, what about colour? After all, it is spring here in North America, and not only the Ipads should be attired in teal and vermilion. When choosing the most flattering gowns, celebrities the world over reach out to color consultant Jill Kirsh. She provides one-on-one as well as online consultations for international clients to determine the best colour palette based on the individual’s hair colour. She also customizes make-up to complement each client’s hair colour, skin tone, and wardrobe, thereby ensuring a uniform look.
   We had already shared our second better-for-you-than-yoghurt Effi Bar (this time it was coconut and cacao) when we started to explore the multitude of beauty products and services. Joey New York introduced their newest skin care product, This N That, a multi-use liquid to shrink pores and exfoliate; their Keep It Up, described as an instant natural facelift, is one of their best-selling products. Coconut water and ginseng, used in some Joey New York products, lift and tighten sagging skin and pesky jowls. The new Cellusanaskin care line rejuvenates the skin with the same stem cell technology used for burn victims. Cellusana looks forward to the launch of injectable stem cells, which eliminate wrinkles and other imperfections, without the use of paralysing toxins.
   EMK presented attendees with a gift of plant placental anti-ageing face serum with firming kelp and clarifying tea tree oil. Used together with their Supra night cream and their firming eye gel, we can look forward to waking up with brighter, more refreshed skin. The line has a devoted following in Malaysia and Dubai, where hot climates wreak havoc upon delicate skin. Our first whiff of Kuumba Made botanically infused organic body care and first-aid products brought back memories of the late 1960s and early 1970s, of bell-bottomed jeans, incense and free love. We were particularly drawn to the jasmine, white ginger and black coconut scents. The all-natural scented coconut oil relieves feminine dryness, and the vanilla-infused variety improves intimacy. And speaking of which, Matt Titus is the first nationally recognized male matchmaker to develop a fragrance collection. The YOU collection (also known as the Scent of a Woman collection) consists of three distinctive fragrances sold together, each with notes of fresh green tea, warm musk or feminine florals.
   Korean bath houses are becoming increasingly popular outside the Korean community. Men and women enjoy a variety of saunas, hot and cold plunge pools, and body treatments au naturel. Tikkun Holistic Spa is one of the better known, high-end Korean spas with heat therapy and infrared rooms that help soothe tired muscles and tense moods. The ladies of Tikkun are delighted to introduce Lucire readers to an indulgent cleansing ritual designed for our “lady bits”. One just sits on the specially designed ‘V’ treatment chair (‘A’ treatment for the boys), and allow the steam to do its thing. Afterwards, one retires to either the clay or the salt room at the spa to further detoxify and relax. A day at Tikkun is an all-day affair. Karen’s Skincare is the secret behind the effectiveness of Tikkun’s facials. In particular, the Advanced C and E Infusion Complex diffuses highly concentrated vitamins to combat wrinkles, age spots and sagging skin. Made in the US without animal testing, Tikkun’s products are paraben-free and customized for various skin types.
   Of course, time is ultimately a thief, and steals our youthful appearances no matter how carefully we take care of ourselves. Dr Jason Emer offers facial contouring with fillers as well as surgical and non-invasive procedures. Boasting clients like Sofia Vergara and Cara Delevingne, Dr Emer offers the Venus Treatment, guaranteed to lift and tighten one’s face, neck or body.—Leyla Messian, LA correspondent, with Elyse Glickman, US West Coast Editor









Leyla Messian

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