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L’Eau de Chloé launches Iphone app and competition


News

April 11, 2012/13.17


Chloé Apple Iphone app

Chloé is getting into the app and Tumblr spaces with l’Eau de Chloé, the new fragrance modelled by Camille Rowe Pourcheresse that hit retailers last month, and linking them to its Facebook fan page.
   A l’Eau de Chloé Iphone application will be on the Apple Store from April 16. Users can enter a photo contest to win a Chloé Paraty purse, a pair of Chloé sunglasses and Chloé parfums.
   To enter, app users need to take photos of themselves, and add one of the photo filters, apeing the effect in the advertising campaign. The photos are then uploaded.
   Over an eight-week period, the photos will appear on a l’Eau de Chloé Tumblr. A jury chooses the 10 best images. On July 1, the final 10 will be posted on the Chloé Facebook page, where fans can vote for their favourites.


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