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Camille Rowe-Pourcheresse fronts new campaign for l’Eau de Chloé


January 11, 2012/3.13

L'Eau de Chloé
Coty has launched a new version of its l’Eau de Chloé, using a concentration of distilled rose water and patchouli. As with the original 2008 scent, Michel Almairac of Robertet is behind the perfume.
   French model Camille Rowe-Pourcheresse fronts the new marketing campaign for the scent. Mario Sorrenti has directed the film, with still photography by Camilla Akrans. Ezra Petronio art-directed.
   The bottle has been redesigned as well, but instead of metal, glass has been adopted. The ribbon is now in a soft green.
   Prices begin at €28·80 for the 200 ml shower gel. The eaux de toilette begin at €45·60 for the 30 ml, rising to €76·30 for the 100 ml.
   The new l’Eau de Chloé hits retailers on March 7.

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