The global fashion magazine April 13, 2024 
Out now: Lucire issue 48, with free shipping for UK and US


Noa Noa and Samantha Hannah make a stylish team


April 12, 2012/23.54

I was treated to see a transformation of five real women. The goal? To show a selected audience of media and Kirkcaldie & Stains’ VIP customers the wonders behind the Danish brand Noa Noa’s new autumn–winter 2012 range.
   Samantha Hannah, one of New Zealand’s most sought-after stylists, showcased the brand’s creative force on how any body would only need one label to achieve a great autumn head-to-toe look.
   Sam showed the audience how she dressed five real women in the label, aged from 20 to 40, and how to make this brand work for all shapes and all ages, as well as treating us to some much insider stylist knowledge and key pieces and trends emerging this autumn–winter.
   Noa Noa’s autumn–winter 2012 collection sees a merger of an exciting combination of modern design and traditional crafts. Established in 1981, this label was an antipole, providing an alternative to the uniform of that decade. Noa Noa aims to produce contemporary fashion for modern women, with the inspiration of a bohemian lifestyle to serve as a backdrop. This season we are treated to a feast of creative trends such as Home Party, Back Home and Home Made, bringing in texture and the revisiting of a ’70s boho look.
   Home Party captures us with the desire to spice up our wardrobe with a dark, but cosy season in mind. The Noa Noa philosophy behind this trend: everyday classic shapes with eye-catching style and attractive and festive details. Pieces in this trend can be seen juxtaposed with feminine tops, jacquard with interwoven metal thread, and silky soft materials such as satin and mohair emphasized the subtle details of each garment.
   Back Home transports us to Noa Noa’s childhood winters spent by the seaside, with the backdrop creating a feeling of raw, warm styles that will lead the wearer to a snug feeling. Key pieces are waistcoats and jackets made of sheepskin and chunky knits, in robust materials of leather, faux fur, alpaca and wool.
   Home Made allows the modern boho to come centre-stage. This trend consists of pieces of unique hand-made details and creative touches, pieces including materials such as silk, cashmere, cotton and wool. These textures characterize the home-made feel of these garments. Think hand-knitted styles and hand-stitched labels to encompass the fine made feel.
   Noa Noa is a global lifestyle brand, meeting one’s needs from head to toe. Noa Noa answers the call to dress a modern women who is truly cosmopolitan, feminine, stylish and a lover of life.
   Noa Noa is stocked at Kirkcaldie and Stains, Wellington. for all other providers please visit—Roanna Bell, Assistant Fashion Editor

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fashion / living / Lucire / modelling / New Zealand / trend
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