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Lucy Hale is Blowpro’s new celebrity ambassador, with new campaign starting late August


News

August 27, 2015/23.53




Blowpro, the blow-out experts who started with a blow-dry bar in the Meatpacking District in Manhattan 10 years ago and has since extended into a line of hair care specially designed for better blow-dry results, has announced that Pretty Little Liars actress and singer Lucy Hale is its new ambassador. The campaign kicks off in late August, with behind-the-scenes imagery featuring Hale with three looks—a beach wave, braided up-do and smooth blow-out—created using the Blowpro Titanium blow-drier, Faux Dry Dry shampoo and Textstyle dry-texture spray. Amanda Friedman photographed the campaign, and Matthew Pappas served as videographer; it was shot at Smashbox Studios over the summer.
   Hale’s preview video is a comprehensive introduction to the products, giving context to Blowpro’s website and Facebook page (at facebook.com/blowprohair, not facebook.com/blowny). She also gives tips on how she uses the various Blowpro products.
   Blowpro is available at ULTA, Nordstrom, Beauty Brands and other specialty retailers in the US.




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beauty / celebrity / hair / Lucire / modelling / New York / TV / Web 2·0
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