Lucire
The global fashion magazine November 7, 2025 
Alia Bhatt joins Levi’s as global brand ambassador, ushering in a new era of fit and fashion.

Rooftop kenjutsu in Tokyo

October 24, 2021/20.53

You won’t need the implant or the Blue Pill to appreciate this incredible offering from Hoshinoya Tokyo, a programme which aims to refresh the mind and body through traditional sword training outdoors at the stratospheric height of 160 m above the ground. Forget your morning yoga. Today you can experience kenjutsu training in a setting […]

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As predicted in Lucire six years ago: Ikea moves into fashion

August 20, 2020/13.08

It took six years for the prediction to come true: author and management consultant Stefan Engeseth forecast in 2014, as first published in Lucire, that Ikea would extend its brand into fashion next.    The story, which ran here first, was eventually picked up by the international media.    Last month, Ikea announced it was […]

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Yoshikimono part of Tokyo National Museum’s Kimono exhibition

July 16, 2020/11.14

Yoshikimono Artist and musician Yoshiki’s kimono designs will be among those on display at the Tokyo National Museum (東京国立博物館) for its Kimono exhibition, which runs till August 23.    There are 300 pieces in the exhibition, including those worn by Nobunaga, Hideyoshi, and Ieyasu, spanning a period from the 12th century to today. There are […]

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Hoshinoya smartphone app monitors onsen crowd size

July 1, 2020/10.59

Karuizawa, one of the 15 resorts where the new app is first deployed In response to the coronavirus, Hoshinoya Resorts has rolled out a new smartphone app at 15 properties, which monitors the size of crowds at their popular onsen, public hot springs.    Onsen, which is one of the highlights of going to a […]

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