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Campari aligns itself with cutting-edge creators in latest digital campaign

Filed by Lucire staff/October 6, 2020/11.12



Campari has launched a digital campaign, with video content, aligning itself with pioneering artists, rather than models or celebrities. The concept is ‘Red Passion’, Campari’s latest brand concept, described as ‘the urge inside us that is impossible to ignore.’
   As a brand that sees itself as visionary—it has played its part in the creation of the Negroni and the Americano—Campari has teamed up with ground-breaking artists in a series directed by Matt Lambert. The campaign was devised by Wunderman Thompson, with the films produced by Movie Magic, and digital strategy led by We Are Social.
   Participants include bartender Monica Berg, named the most influential person in her industry in 2020, who describes ‘Red Passion’ as ‘It’s a feeling, it’s a vibe, it’s not necessarily something you can force, but when you see it, you know it and you simply can’t ignore it!’
   Jamaican-born choreographer MJ Harper also features, and says of the campaign, ‘What’s interesting about it is, that depending on how it’s pushed or not pushed, you will find people who are actually active in their creativity and people who are very much passive.’
   Saxophonist Bendik Giske performs on his instrument for the campaign, while avant-garde director Margot Bowman features in the clips and worked behind-the-scenes.
   Francesco Cruciani, managing director, Italian Icons, Campari Group said, ‘With a rich legacy and history in fuelling passion and creativity, Campari constantly inspires and challenges people, encouraging them to keep their Red Passions alive in the path to creation. This was true in the time of Gaspare and Davide Campari and still is to this day, where we constantly aim to go beyond the expected. Working with director Matt Lambert to deliver his unique style and artists such as Monica, Bendik, MJ and Margot was truly eye opening as we saw Red Passion in action, front row. We want to invite everyone to follow their lead!’
   The videos hit YouTube, Campari’s website and Instagram on the 5th. More information can be found at campari.com/red-passion.

 


Chanel retrospective opens at Paris’s Palais Galliera: Vanessa Paradis, Marion Cotillard, Angèle attend

Filed by Lucire staff/October 2, 2020/0.03



Chanel celebrated the opening of the retrospective exhibition Gabrielle Chanel: Manifeste de Mode (Fashion Manifesto), held at the newly renovated Palais Galliera, the City of Paris Fashion Museum, with its ambassadors Vanessa Paradis, Anna Mouglalis, Angèle, Caroline de Maigret, Charlotte Cardin, Gaspard Ulliel and Sébastien Tellier. Other celebrities included Irène Jacob, Camille Razat, Karidja Touré, Lyna Khoudri, Diane Rouxel, Alexa Kapranos, Anne Berest, Clara Luciani, and Bianca Li.
   The exhibition comprises over 350 pieces dating from 1910 to 1971, with pieces owned by the Galliera itself, the Patromoine de Chanel, international museums and private collections. Some of Chanel’s most significant designs are present, as well as an original 1921 No. 5 bottle.
   It has been organized with the support of Chanel.
   The exhibition runs till March 14, 2021.






















Exhibition











Olivier Saillant

 


Song Weiling launches new Emporio Armani Meccanico skeleton watch collection on Tmall

Filed by Lucire staff/September 29, 2020/10.57


China already had one of the most lively online e-commerce set-ups before COVID-19, and the pandemic drew even more activity online (see Lucire issue 42, and Lucire KSA September 2020). Emporio Armani is no exception in its dealings inside the Middle Kingdom, with Chinese spokesman Song Weiling (宋威龍), the actor and model, launching its Meccanico skeleton watch collection on Tmall on September 13.
   Song’s appeal to Generation Z (born between 1995 and 2012, according to some) is said to help broaden the brand’s appeal to a younger audience. Since joining Tmall in 2016, Emporio Armani has pushed a number of “hot” products appealing to younger buyers, including a gypsophilia watch series.
   Earlier marketing efforts in September 2019 and August 2020 (for the Qixi Festival) saw Emporio Armani team up with actress Tong Liya (佟麗婭).
   Emporio Armani says that Generation Z will account for 40 per cent of overall consumer purchases this year, hence its keenness to attract the group. Purchases in the 2,500–5,000元 segment have risen by 90 per cent. Tmall, in particular, has managed to appeal to Generation Z users, with the men’s watch category increasing 14 per cent between 2018 and 2019.



 


Arborea, Stanley Moss’s new novel written during the pandemic in Italy, out now

Filed by Lucire staff/September 27, 2020/19.28

Lucire travel editor Stanley Moss has penned a new novel, this one written during the COVID-19 pandemic as he braved the dire situation in his base in northern Italy, at one point Europe’s “ground zero” for the virus. Arborea, out now, once again brings together a cast of international characters in an intriguing and entertaining tale, this time set at an exclusive luxury resort in northern California where the rich gather and, as it so happens, a group of eco-warriors. As with The Hacker, which we serialized in Lucire, and its sequel Hack Is Back, which is coming up, Stanley’s story engrosses the reader and could easily become a screenplay, such is the richness and diversity of the characters and the characterizations. Like these earlier works, Arborea is very much of our times.
   From the synopsis: ‘Imagine an ultra-modern luxury resort located among the old-growth redwoods on an isolated stretch of California coastline. Imagine what happens when a famous tech billionaire and his wife arrive for a romantic weekend at exactly the same moment as a dedicated army of eco-warriors descend on the site to conduct a stealth operation. But the storm of the century is on its way to dampen everyone’s plans. Find out what happens in this comedy of errors, when nature interferes with the best made plans of well intentioned humans.’
   Arborea is published by Second Guess Press and available from Amazon at US$16·99.

 


Corradi Cinema Lounge at 77ª Mostra internazionale d’arte cinematografica di Venezia concludes

Filed by Lucire staff/September 14, 2020/9.57








Iosip Mihail

German film Und morgen die ganze Welt (And Tomorrow the Entire World) was first up at the Corradi Cinema Lounge on day 10 of the 77ª Mostra internazionale d’arte cinematografica di Venezia at the Ausonia Hungaria hotel. The film, which premièred the day before, is another topical tale, this time about a group of Antifa students, directed by Julia von Heinz, starring Mala Emde, Luisa-Céline Gaffron, Noah Saavedra, and Andreas Lust. The five were the guests at the Lounge.
   Actress Elena Arvigo (Eat Pray Love) then attended, in advance of her new film Zombie, directed by Giorgio Diritti, who was also present. Mirko Frezza posed with his motorcycle, promoting Rockers. Director Miki Shipperman, producer Andrea Ferrari, and co-stars Michelle Carpente and Tullio Sorrentino accompanied him.
   The festival’s president, Roberto Cicutto, visited as the event wrapped up.
   The Leone d’Or went to Chinese director Chloé Zhao’s Nomadland, while Nuevo orden (New Order) director and screenwriter Michel Franco took the grand jury prize for his film about a dystopian México. The Leone d’Argento was won by Kiyoshi Kurosawa for スパイの妻 (Wife of a Spy).
   The Volpi cups for best actress and actor went to Vanessa Kirby for Pieces of a Woman and Pierfrancesco Favino for Padrenostro respectively. Chaitanya Tamhane for The Disciple won best screenplay, while Andrei Konchalvosky’s Дорогие товарищи! (Dear Comrades!) won the special jury prize. The Marcello Mastroianni Award was awarded to Rouhollah Zamani for خورشید‎ (The Sun).
   Hotcorn.com partnered with Corradi for the Cinema Lounge. Twenty-eight film casts attended to promote their films, with over 80 special guests.

 


Deeper commentaries about our society on day 9 at Venezia

Filed by Lucire staff/September 11, 2020/18.03




Iosip Mihail

Michel Franco’s New Order, which had its première on day 8 of the 77ª Mostra internazionale d’arte cinematografica di Venezia, the 77th Venice Film Festival, was the talked-about movie the following day when its cast turned up at the Corradi Cinema Lounge on day 9. The near-future dystopian film, dealing with a coup d’état where the rich are replaced by a militarized régime, is the only Latin film that is part of the main competition at Venezia. Shot in México, the film is a commentary on the country, Franco’s homeland, and its social disparity.
   Franco was joined by Diego Boneta, Darío Yazbek Bernal, Naian González Norvind and Mónica del Carmen at the Ausonia Hungaria hotel.
   Stefano Calvagna presented his documentary film Distanziati, a work very much of our times, as it looked at Roman citizens during phase 1 of Italy’s COVID-19 lockdown.
   Claudio Giovannesi, president of the competition’s jury, also visited the Lounge, as did Jasmine Trinca (in Giorgia Farina’s Guida romantica a posti perduti), and Gianfranco Rosi, director of Notturno, who received 10 minutes of applause for his film on day 8. Actor Stefano Accorsi visited as the day drew to a close.
   Other celebrities on day 9 included Und morgen die ganze Welt’s (And Tomorrow the Entire World) Julia von Heinz, Mala Emde, Luisa-Céline Gaffron, Noah Saavedra, Andreas Lust, and Tonio Schneider.

 


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