Bentley lends its name to skis

Bentley has extended its brand again, this time to hand-made skis from Switzerland.
   The skis, poles and ski bag have been created by Zai with input from Bentley’s Styling Studio.
   The Zai skis are made in a limited edition of 250 numbered pairs, and début a new type of carbonfibre dubbed Zaiìra. The ski poles feature a new technology, ExoGrid, which blends titan and carbon fabric, reducing weight.
   The skis are priced at €6,800, Sfr 9,800 or £5,800, and will be available to order from January 2010.