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Starfish champions ethical fashion at Fashion Week


September 28, 2010/21.41

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Eco-fashion heroine Laurie Foon launched New Zealand Fashion Week with its first ethical fashion show, showcasing the Starfish autumn–winter ’11 collection, Seven Sisters.
   Seven Sisters pays homage the idea of strong women, the relationships and bonds formed between sisters, women, clothing and individual style and fashion interpretations.
   Nods to the classic ’50s and rebellious ’80s collide in a unique fusion of the Starfish signature. Cinched-in waists, full-volume skirts, and strong shoulders create bold yet feminine silhouettes.
   Jersey and silk are paired together to create relaxed elegant clothing, making the wearer feel beautiful.
   Favourite pieces for the collections were the array of tailored and relaxed jackets. Caped back, classic tailored and bomber jackets were all given equal catwalk space. These were often matched with jersey trousers cut in a relaxed jodphur-esque shapes or full box pleated skirts.
   A show-stopper was the second outfit of the show, the White Lie wrap dress, a gorgeous and elegant dress that skimmed the floor in a creamy caramel offset with a specially designed rose print by Wellington textile designer Greta Menzies.
   The colours that featured in the collection were not your typical winter colours: putty, coral pinks, violet, navy, military green and grey were on show. Hand-stitched embroideries of roses and Savile Row-inspired top-stitching also featured as quirky quintessential Starfish touches.
   Also making a global début was a new fabric constructed from a rare breed of alpaca called Suri. Developed right here in New Zealand, it featured in a floor-skimming dress and dramatic cape.
   Again the autumn–winter collection saw the continuation of Laurie’s love of all things organic and natural with most of the garments made in hemp silk, modal, merino, organic cotton and denim. Each garment as always has been lovingly made in New Zealand and dyed to the Öko-Tex Standard.
   A pioneer, Laurie has always been a believer in the cause of making fashion that is environmentally friendly while still being stylish. This year’s selection to open Fashion Week is a testament to her 17-year career as an eco-fashion warrior and how far the industry has come in recognizing that we all need to make a difference.—Sopheak Seng

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