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From floppy-disk bags to fuller-figure bras


October 21, 2010/23.21

Dillan Shikotra alerted us to this very clever London business: the Floppy Disk Bag. If you thought you’d never see the 3½-inch floppy disk another time, think again. As the 1980s drift in and out of fashion, the Floppy Disk Bag seems to fit with the retro mood. The company takes used disks and turns them into bags, all of which are UK-made, by hand.
   Meanwhile, Mia Jafari, known for her stunning limited-edition silk scarves, wants to remind us that she does dresses, too. Following her Slam Dunk scarf (left), she has a Slam Dunk dress (below) to complement it in her spring–summer 2011 collection, Ladybirds Love Strawberry Cosmos.

   Down Under, Berlei has introduced its Curves range for the fuller-figure woman. The company’s research in Australasia revealed that the average bust size has increased from 12B to 14C in the last six years. Shown here is the Back Smoother Bra for spring–summer 2010–11, which dispenses with the back bulge. ‘The bra features a unique singlet-shaped back, specially designed with three layers of fabric to create a smooth, streamlined silhouette, eliminating the appearance of “back fat”. It also has easy front adjusting shoulder straps and is completely seamless which ensures a smooth streamline appearance from both the front and back,’ says the company in a release.
Berlei Back Smoother

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Filed by Lucire staff

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