Chanel’s Mademoiselle campaign breaks, starring Blake Lively

Karl Lagerfeld/Chanel

As announced at Lucire in January, Blake Lively is the new spokesmodel for Chanel Mademoiselle’s spring 2011 advertising campaign.
   The images of the Gossip Girl actress, photographed by Karl Lagerfeld, have now surfaced, along with behind-the-scenes pics from the shoot at the Chanel studio at 31 rue Cambon.
   The range of handbags, clutch bags and leathergoods appeals to a younger consumer, with a more fluid shape, more colourful designs and the use of materials from calfskin and alligator leather to satin and jersey cloth.
   There are five sizes to the Mademoiselle bag this season, from mini to XL. There are two gusset pockets and a zipped section for valuables.
   The Chanel chain and the double C charm complete the look.

Emanuele Scorcelletti/Chanel