Getty Images for Burberry
Above Mario Testino and Emma Watson in 2009, at a Burberry Prorsum party.
Emma Watson has been announced as the new face of Lancôme, with the company citing her ‘modernity’ as part of her appeal.
Her first campaign for the French cosmetics’ brand has been shot by her friend, photographer Mario Testino. Watson, wearing a pink blazer and bowler hat, is currently in Paris on the second day of her shoot, attracting paparazzi.
‘Thanks to her charm, romanticism and her incredible modernity, Emma Watson has become the icon of her generation,’ said Lancôme International President Youcef Nabi in a statement yesterday. ‘We are delighted by this new collaboration with Emma who brings a fresh spirit to Lancôme.’
Most recently, Lancôme has shown its latest commercial for l’Absolu Nu with Kate Winslet. Watson herself has been the face of Burberry and has a venture with Fair Trade label People Tree, a brand which Lucire profiled in 2003.
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