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Lancôme releases its latest l’Absolu Nu commercial with Kate Winslet


March 5, 2011/13.32

Lancôme has released its TV commercial featuring Kate Winslet, launching its l’Absolu Nu lipsticks.
   We haven’t tested this new line of lipsticks yet, though indications are they are lighter and shinier than the established l’Absolu Rouge range from the company.
   Lancôme says the l’Absolu Nu lipsticks contain Pro-Xylane and fragments of sparkling mother of pearl, which create a light-boosting, pearlescent effect.
   Our videos (both available in high definition) below feature the commercial and what the French call the making-of. Winslet speaks, of course, in English, and the video has French subtitles.
   Although driven by the marketing, Winslet says in the second video that the lipsticks feel more natural and more comfortable, describing the range as ‘very sexy, very subtle’.
   As with so many top campaigns, Mario Testino was the talent behind the lens.

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