Newlywed supermodel Kate Moss has released her Lasting Finish Lipstick collection for Rimmel, with whom she has partnered for 10 years.
The company hosted an event Thursday to launch the line, which Moss is said to have personally designed.
Held at the ballroom at Claridge’s in London, Moss make her appearance well into the event, where she talked about her collaboration and the television commercial, shot at a parking building in Croydon.
The advertisement sees Moss departing in a helicopter, which she called a memorable experience. In the commercial, it ﬂies over the O2 and Tower Bridge.
Moss added that Rimmel dropped her home in the chopper.
Other VIPs included Georgia May Jagger, Solange Knowles and Alejandra Ramos, all of whom are Rimmel ambassadors.