Mister, the menswear label which Lucire fashion editor Sopheak Seng dubbed his favourite at New Zealand Fashion Week, is readying the very collection he saw for retail sale.
As the label goes from strength to strength, so does the professionalism and depth of its marketing. Its latest campaign visuals for its autumn–winter 2012 collection are the best that Mister has done to date, while the behind-the-scenes video, shot by M3, makes for entertaining viewing.
The autumn–winter 2012 collection has been inspired by the fairy tales and make-believe of the brothers Grimm, and is called Not So Grimm.
The keystone of the Mister brand has long been its understanding and appreciation of ﬁne British tailoring, applying that to a unique and playful æsthetic, fusing it with the street style of Asia.