latest news   fashion   beauty   living   volante   print   tv
  home   community   advertise   contact


Mister shows off its autumn–winter 2012 campaign visuals and video

Filed by Lucire staff/February 27, 2012/11.35

Mister, the menswear label which Lucire fashion editor Sopheak Seng dubbed his favourite at New Zealand Fashion Week, is readying the very collection he saw for retail sale.
   As the label goes from strength to strength, so does the professionalism and depth of its marketing. Its latest campaign visuals for its autumn–winter 2012 collection are the best that Mister has done to date, while the behind-the-scenes video, shot by M3, makes for entertaining viewing.
   The autumn–winter 2012 collection has been inspired by the fairy tales and make-believe of the brothers Grimm, and is called Not So Grimm.
   The keystone of the Mister brand has long been its understanding and appreciation of fine British tailoring, applying that to a unique and playful æsthetic, fusing it with the street style of Asia.

Also in Lucire’s news section


Get more from Lucire

Our latest issue

Lucire 43
Check out our lavish print issue of Lucire in hard copy or for Ipad or Android.
Or download the latest issue of Lucire as a PDF from Scopalto

Lucire on Twitter

Lucire on Instagram