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IWC Schaffhausen launches flagship boutique at Beijing’s Parkview Green Mall

Filed by Lucire staff/November 27, 2012/7.33

Etienne Oliveau/Getty Images

Jaeger-LeCoultre might have opened a flagship boutique in the fashionable part of Paris, in the occident, but IWC Schaffhausen has looked to the orient for its latest flagship last week. Opening in Beijing last Thursday, IWC Schaffhausen’s new boutique at the Parkview Green Mall saw VIPs including actress Tang Wei, Olympic gold medal winner Chen Yibing, actor Su You Peng, actress Zhu Zhu, movie director Wang Xiaoshuai, and artist Wang Luyan attend, along with Georges Kern, CEO; Benoit de Clerck, Managing Director of IWC Asia–Pacific; and Dennis Lee, Managing Director of IWC China.
   IWC also launched its new exclusive timepiece, the Portuguese Sidérale Scafusia, dedicated to Beijing.
   Parkview Green, a new mall in the Beijing CBD, uses innovative environmental technologies, which enables the mall to have its own microclimate.
   The 300 m² interior is luxurious, befitting the brand. The dark wood and complementary materials showcase IWC Schaffhausen’s six watch families, including editions exclusive to the Beijing boutique.

Etienne Oliveau/Getty Images

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