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Last week, Jaeger-LeCoultre opened its new flagship 500 m² store at 7, Place Vendôme, Paris, with its ambassador, Diane Krüger, doing the honours cutting the ribbon, alongside Jérôme Lambert, Jaeger-LeCoultre’s CEO, and Guillain Maspetiol, Jaeger-LeCoultre’s Brand Manager for France.
Celebrity guests included Catherine Deneuve, Carmen Chaplin, Isabelle Huppert, Inès de la Fressange, Vincent Perez, José Luis Rebordinos, Olga Sorokina, and Marina Hands.
The store was illuminated with wheels and gears on its façade on the opening night.
Jaeger-LeCoultre also revealed its new Duomètre Unique Travel Time, in a limited edition of 100 pieces, to commemorate the opening. The company says, ‘For the first time ever on a worldtime watch, this model enables the user to adjust the time in the travel time zone to the nearest minute.’
The evening continued at the Grand Hotel with a cocktail party and circus and equestrian performances.
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