Iris van Herpen/Jean Baptiste Mondino
An exhibition, The Future of Fashion Is Now, will open on October 11, 2014 and run to January 18, 2015 at the Museum Boijmans Van Beuningen in Rotterdam, featuring the works of Viktor & Rolf, Christophe Coppens, Martin Margiela, Hussein Chalayan, and others.
Additionally, six young fashion designers will feature among the 60 who will exhibit, having just won the Han Nefkens Fashion on the Edge Awards.
To find the emerging designers, 20 international scouts selected two or three designers for the exhibition and the Han Nefkens Fashion on the Edge Award. A jury of six—made up of Viktor & Rolf, Vogue Nederland editor-in-chief Karin Swerink, Vassilis Zidianakis, Han Nefkens and José Teunissen, selected the final six.
The winners are Iris van Herpen (the Netherlands), Craig Green (Great Britain), Dolci & Kabana (Australia), Olek (Poland), Digest Design (China) and Lucco (Peru).
The Award, the brainchild of Nefkens and Tenuissen, supports fashion talent, offering designers the opportunity of creating new work, then given on perpetual loan to the museum.
Swerink notes that the winners ‘had to engage, inspire and surprise me. All six designers met these three criteria.’
The six will not fly blind: the jury will assist them up to the opening, says the Museum. The public can follow the process online.
‘The exhibition addresses the critical position young fashion designers adopt towards the fashion system and the role of clothing in today’s society. Sustainability, new technologies and the value of clothing for the identity of an individual or a community are themes with which they open the discussion about fashion of the future,’ says the Museum.