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Ready for ’14: a new look for Lucire’s home page


December 28, 2013/11.04

Above Out with the old, in with the new—with J-Law doing the honours as the first cover girl of the new look. (It was Kylie Minogue a year ago.)

Our home page has had a nip–tuck today. Well, it’s closer to a full redesign.
   During 2013, there seems to have been a trend toward longer and longer web pages, probably thanks to mobile devices and tablets, and our ease of “swiping”.
   This has changed the way we consume web publications, although the new design breaks a few rules that were de rigueur when we started in 1997.
   If you head there today, you’ll see a more impressive, “bled” home page image (Jennifer Lawrence is the ideal person to kick this off—especially if you read my ‘Newsmakers of 2013’ story) but the menu bar isn’t where you expect it to be.
   We still haven’t quite got there in terms of making the page perfect for lower resolutions—some images still don’t resize properly—but we will make these corrections through 2014.
   One of our advertisers, Vidal Sassoon, was arguably the inspiration behind the new look. While we can’t be quite as fancy—a magazine must still present easily digestible facts first, and dazzle with new products second—we began rethinking how Lucire should look. We also felt, that with how quickly blogs had caught up with magazine-style layouts, we had to differentiate ourselves again.
   It’s interesting to note that the last redesign for Lucire’s home page took place around this time last year—and at the time, we all thought the new look would last us for a couple of years (as most have). It’s the shortest stint of any home-page look Lucire has had in its 16-year history.
   Internally, we feel the new look is closer to that of the print editions of Lucire, which only makes sense. Each should reinforce the other.
   We’ll phase in the new look, as we want to wait to get your feedback.
   I mentioned my ‘Newsmakers’ story earlier. Click through here and see if you agree with our team’s top six for 2013. We didn’t include Miley.
   Have a wonderful 2014, and please let us know your thoughts on the redesign in the comments or via our social media presences (we’ve had a few positive ones on our Facebook group and our Facebook page).—Jack Yan, Publisher

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Filed by Jack Yan

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