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Behind the Lucire 2014 redesign, and a features’ round-up


January 18, 2014/13.31

Surface Too Deep

Top A promotional image from Surface Too Deep. The model on the left is reading Lucire. It’s a better photo than we could have come up with to promote ourselves. Above Lucire’s new look for the web edition’s news pages for 2014.

You may have noticed we’ve continued to do some housekeeping around the place. Our web news pages now sport a new look for 2014, following on from the facelifted home page. We’re still finding our feet a little with the image sizes, but we should settle into things by the lunar New Year.
   You’d never guess, but getting the new search button at the top of the page, as well as having DuckDuckGo handle our searches, took around an hour. (This switch means we will have no record of what you searched for. In the last 10 years, we knew which keywords were used, but we never bothered looking beyond that. With people increasingly concerned about online privacy, DuckDuckGo is a search engine that doesn’t leak anything to the NSA et al, for the simple reason that it doesn’t keep any search records.) The new footer took an hour and a half. And creating the template for these pages and making sure they worked took around 11 hours. The comment system is now driven by Disqus across the entire Lucire site, not just the features. We also switched from Feedburner for the daily email newsletters to Feedblitz, since there may have been a bug that saw Feedburner deliver the wrong news. We wanted to be safe rather than sorry.
   However, we hope you like it, although if you’re browsing on a cellphone and some mobile devices, you should be seeing a reduced version of these pages as before.
   There have also been new articles on the main part of the website. Elyse Glickman checked out Düsseldorf in her ‘Volante’ feature (the first of three in Germany)—the first article to get the new look. Next up was Stanley Moss, writing as Lovejoy, with our serialization of his novel The Crimson Garter.
   It’s a departure for us to feature fiction, though readers may remember a few road tests by yours truly where I aped the style of another author—my Aston Martin V8 Vantage review was linked and even posted on a forum at the time. However, Stanley’s novel is so compelling it bears the hallmarks of many great Lucire travel stories (many of which were penned by him), and it covers subjects that are familiar to readers. Plus, you can also check out some of the places covered through the related links at the bottom of the page. The icing on the cake is that The Crimson Garter is a really good yarn. The first two chapters are up now, and we’ll add more regularly. Since many of you get into novels over summer, it seems to be an ideal time to serialize his novel. You can also order the whole thing if you want to read ahead—click through and there are links to Kobobooks and Amazon to the right of the title.
   In case you missed the features, Lola Saab has the low-down for spring 2014 from New York; Tamara Madison interviewed Alexandra von Bromssen; and Anna Deans looks at Lindex’s latest campaign with Matthew Williamson and Karlie Kloss. There were also two looks back at 2013: our news-makers, and my personal review of the year.
   Finally, though certainly not least, we have to give props to swimwear label Surface Too Deep for the great photograph above. The model on the left is reading Lucire. The model on the right has put down another title. I think it says it all: the print editions of Lucire, as we regularly hear from readers, truly engage you from cover to cover.—Jack Yan, Publisher

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