Supermodel Kate Moss fronts the Kérastase Paris campaign for its new Couture Styling Collection, commemorating one year of the range.
Couture Styling is Kérastase’s luxury styling collection, with new products added to its portfolio for US release in summer 2014: Laque Noire, a micro-diffusion finishing spray; V.I.P., a texturizing spray; and Baume Double Je, a defining balm.
The campaign featuring Moss will roll out this season, inspired by what the company calls a “perfectly imperfect” look made famous by French actress Brigitte Bardot, and by the Studio 54 era.
Moss’s hair was styled by Kérastase artistic director Luigi Murenu. Says Murenu, ‘The Brigitte Bardot “mussed-up” ’60s look is both quintessentially French and completely universal. Kate Moss is the Brigitte Bardot of today. She epitomizes the freedom that every woman wants.’
Norwegian photographer Sølve Sundsbø shot the campaign in Paris.
The Kerastase Couture Styling Collection can be purchased through Kérastase salons in the US (see www.kerastase-usa.com/salon-locator for locations), and online at www.kerastase-usa.com.