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H&M to launch Design Award winner Eddy Anemian’s capsule collection on October 23


News

September 30, 2014/13.05



Hennes & Mauritz has shown the capsule collection created by la Cambre fashion graduate and winner of the H&M Design Award, Eddy Anemian (left), ahead of its on-sale date of October 23.
   Anemian worked with the H&M design team and was impressed at how faithfully his work was translated into reality, including his ‘couture cutting and sewing techniques.’
   Anemian’s winning H&M Design Award collection was inspired by Tilda Swinton’s character in I Am Love and the neoclassical French painter Jean-Auguste-Dominique Ingres. He cut floral upholstery fabric into strips, then reconstructed them.
   The H&M capsule collection takes the same idea, and can be seen in a blue floral jacket with strips spreading out from the neckline, then curve back in over the hips, while a yellow floral skirt is constructed from vertical strips. Other items highlighted by the label include a white skirt with ruffles replicating marble patterns, and a white jumpsuit with floral sleeves.
   Anemian hopes to start his own label in the future. His collection will be available on- and offline at selected stores.





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