Kenneth Cole has joined other brands in announcing an entry into the wearable technology market at Baselworld, with his new Kenneth Cole Connect Smart Watch collection, hitting stories on April 1 at a base price of US$135.
The watches are being produced by Geneva Watch Group, which also creates timepieces for other fashion brands in addition to Kenneth Cole.
The new watches feature Bluetooth and functions for incoming calls, texts and calendar events. They also have music functions and a camera, which allow users to take selfies.
Other features include a stopwatch and alerts when users are about to lose their Bluetooth connection, as the watches require a device to connect with.
The watches operate on a standard watch battery and do not require a charger, says the company.