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Rihanna launches RiRi by Rihanna eaux de parfum, a more ‘flirty’ scent


News

August 14, 2015/15.54


Rihanna has launched a new scent through Parlux Fragrances, called RiRi by Rihanna.
   The new fragrance is meant to show a more playful side to the international music artist, with top notes of passionfruit extract, rum absolute, cassis and Italian mandarin; mid-notes of Japanese honeysuckle, orange blossom, jasmine and pink freesia, and basenotes of Madagascar vanilla, warm skin musk, and Indonesian sandalwood.
   ‘Each fragrance we create brings something new and different. This is a flirty, more feminine scent. I love that we can use interesting combinations that reflect a new overall feel,’ said Rihanna in a release.
   The eau de parfum sprays are priced at US$36, US$50 and US$60 for 1 oz, 1·7 oz and 3·4 oz respectively. A rollerball is available for US$20.
   The packaging has been designed by Rihanna herself, with a pink finish, a black neck and a gold sphere. The box is meant to evoke nail-scratched metal.
   RiRi bu Rihanna goes on sale at macys.com from August 14, and at Macy’s, Stage and Perfumania.com in September.


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Filed by Lucire staff

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