Lucire
The global fashion magazine May 29, 2024 
Out now: Lucire issue 48, with free shipping for UK and US



 

Fila Australia teams up with Lauren Phillips to launch spring–summer 2015–16 sportswear line


News

September 23, 2015/13.09




The Australian branch of international sportswear line Fila has welcomed TV host Lauren Phillips to be the new face of its spring–summer 2015–16 line. The conglomerate, which originated in Italy in 1911, has developed into one of the leading lifestyle and fitness wear companies in the world and maintains fashionable yet practical sportswear.
   The innovative materials used to create Fila sportswear allow the skin to breathe, with lightweight fabrics which stretch appropriately with the body’s natural movement. As “fitspiration” has become somewhat of a global phenomenon, FILA understands and adheres to the demand for sportswear to be fashionable, as well as practical and versatile. Furthermore, there are various collections which cater to different lifestyle needs. The Barre collection, for example, is designed and inspired by dance, featuring cardigan wraps, tulle overlays and cropped Ts which suit lower intensity workouts such as yoga and Pilates. Other sportswear includes leggings, fun coloured tops and Ts, as well as accessories such as bags, hats and microfibre towels to provide for your everyday active needs.
   The company hired Phillips due to her passion for living a healthy lifestyle by eating responsibly, engaging in regular active exercise, and being a good role model for children and adults alike. ‘Living a healthy and active life is hugely important to me and having fitness gear that caters for all types of training, but also has plenty of fun and colour injected into it is a perfect fit for me,’ says Phillips. The spring–summer range is in store now Australia-wide, as well as online.—Alex Barrow





You may also like
Categories
branding / celebrity / design / fashion / health / living / Lucire
Filed by Alex Barrow

Leave a Reply

Your email address will not be published. Required fields are marked *