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Amanda Seyfried introduces Clé de Peau Beauté’s key skin care products for 2016 in Tokyo


News

October 10, 2015/9.19





Jun Sato/Getty Images

Amanda Seyfried, the face of Shiseido Group’s Clé de Peau Beauté since 2011, was in Tokyo for the launch of the brand’s 2016 products yesterday.
   The international launch of the Clé de Peau key skin care items was held at the Palace Hotel Tokyo in Marunouchi, Chiyoda-ku, with the theme ‘To experience radiance transcending time’. With supporting marketing imagery photographed by Bruce Weber, they will hit 12 territories (Japan, China, Taiwan, South Korea, Malaysia, Thailand, Singapore, Vietnam, Indonesia, USA, Canada, and Russia) from spring 2016.
   Guests were taken to a “cell” to watch a presentation showcasing the new products. A “laboratory zone” was also set up in the presentation areas at the hotel where guests could get up close with the skin care line.
   Clé de Peau Beauté brand director Keiichi Fujii hosted the event, giving an address after the presentation, thanking the attending VIPs before introducing Seyfried as the guest of honour.
   Seyfried, who has travelled to the Far East before for Clé de Peau events, noted that Japan was one of her favourite countries, and added, ‘I use CPB every day for my skin. With the new CPB skin care, I look forward to an even more fulfilling life, in which not only my skin, but my whole being is radiating from within. I hope all of you here today will experience how wonderful CPB is through the special laboratory which has been set up for today only.’
   Clé de Peau Beauté laboratory director Takayuki Ishimatsu took guests through some of the hard science behind the line. Ishimatsu showed guests La Crème n, retailing for ¥60,000 for 30 g, which works both on the skin and in the stratum corneum, the outermost layer of the epidermis which dictates the skin’s appearance.






























Jun Sato/Getty Images








Masato Kanazawa


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beauty / celebrity / Lucire / photography
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