Gisela Schober, Lennart Preiss
Audi’s stressing its off-road credentials at the Hahnenkamm, Kitzbühel ski races this winter, sponsoring the Audi FIS Ski World Cup on the Streif. Its Quattro models, which revolutionized the use of four-wheel-drive in a premium line from the launch of the first car in 1980, are a favourite of those seeking luxury and off-road comfort, and celebrities had a chance to sample them at the Hahnenkamm. That evening, they celebrated with some 350 guests during the Audi Night on Friday at the Zur Tenne hotel, which kicked off the 76th Hahnenkamm weekend of racing.
Irina Shayk, Lena Gercke, Gwyneth Paltrow, Jason Statham, Noomi Rapace, Luke Evans and Christina Stürmer were on hand to celebrate with Audi both during the day and celebrate at the evening event, alongside skiers Marco Büchel (as MC), Felix Neureuther, Marcel Hirscher, Maria Höfl-Riesch, Martina Ertl-Renz and Christa Kinshofer, Le Mans winner Benoît Tréluyer, and Audi DTM drivers Timo Scheider and Mathias Ekström. Other guests during Friday included game show host Kai Pflaume, Martina Ertl-Renz and Sven Renz, Jessica Hinterseer, Maria-Elisabeth Schaeffler-Thuman and Jürgen Thuman, Mario Götze and Ann-Kathrin Brömmel, Patrick Shriver Schwarzenegger, and Patrick Knapp. Gregory Porter sang live at the evening event.
Along with familiar models such as the R8, TT and all-new A4, Audi showed off its E-tron Quattro concept, an all-electric car that points to the future technology and design language of the brand.
Gisela Schober, Lennart Preiss