Swarovski will open on May 7 in St Martin’s Courtyard in Covent Garden.
The new 141 m² store will be situated on Long Acre alongside Barbour, L. K. Bennett and COS, and will stock the company’s jewellery and watches.
‘We are delighted to be opening our Swarovski boutique in St Martin’s Courtyard. By positioning ourselves at the heart of one of London’s key shopping scenes, our unique store concept and beautiful displays will hopefully inspire and introduce a new set of fashionable customers to the Swarovski brand,’ said Hayley Quinn of Swarovski UK and Ireland.
Meanwhile, last month, Sills & Co. opened its flagship store in Wellington’s Old Bank Arcade, with its labels Caroline Sills, Sills and Isaac & Lulu.
The newest label of the three, Isaac & Lulu, is a more fashion-forward brand, named for head designer Ange Todd’s daughter Lulu and Caroline Sills’ grandson Isaac, and is described as being feminine and youthful.