There is something about W Hollywood Hotel that makes every VIP feel special, from the sweeping entrance to the red carpets that lead the way to the ballrooms and other public areas. How everybody else feels once they get to their destination is another matter, especially when it comes to pre-Oscar events. I am happy to report that the vendors appearing at the Secret Room’s Oscar “show” brightened my busy week with their unique and useful products.
Fake Bake presented their new facial self-tan lotion that imparts anti-ageing properties, along with a golden glow. Fruit stem cells plus other botanicals preserve and repair skin cells that have been abused by the bright lights of flash photography. Cailyn Cosmetics introduced Pure Lust Matte Tint for lips in a variety of waterproof reds, fuchsias and natural hues that enable women to sip cocktails without leaving embarrassing lip marks on the glass.
It would take damn good soap to wash off this long-wearing lip tint. Dam Good Soap, a hand-made Canadian skin-care-in-a-bar collection, is made from organic olive oil enhanced with raw cocoa butter, honey and pure essential plant essences. Each bar of soap can last up to three months. Wouldn’t you prefer to wash your face with Thai lemongrass, Breakfast in Paris, or pomegranate instead of the aroma of sodium laurel sulphate or petroleum? I know I would!
Two medical-grade skin care lines shared the stage with another research-based anti-wrinkle fighting system. Dermesse introduced celebrities to their Facelift in a Bottle, a 99 per cent natural collagen serum. Those desiring to stimulate collagen production can try L-ascorbic acid serum, while others concerned with acne or sun damage can strengthen their skin with hyaluronic acid cream. Dermesse also complements their scientific product line with a simple, natural sugar scrub.
Airelle showcased a hydrating masque made with pure New Zealand manuka honey, as well as a facial serum that delivers more hyaluronic acid to prevent fine lines. Ageoff 90 Second Facelift recommended a two-step fight against wrinkles. Ageoff Glow caplets deliver a 65 per cent increase in collagen levels after 60 days, while Ageoff Instant Serum hides wrinkles immediately for those of us desiring to look our best in a matter of seconds.
Label M, a professional hair and skin care line, brought their official London Fashion Week hair care products to Hollywood. Gents can prep their hair for the big night with Label Men, which contains New Zealand tea tree oil and Indian sandalwood. Its clean, masculine scent would appeal to ladies as well! Curly girls can enhance their tresses with Label M’s Curl Cream, which contains jojoba extract and an Enviroshield complex that protects sensitive hair against heat and sun. For the finishing touch, Label.M also offers a Diamond Dust Body Lotion that allows you to shimmer in the lights, thanks to black and white diamond and pearl dust in a rose petal oil base.
Chicago jewellery designer Jan Payser gifted celebrities and press with mixed-metal Crystal Glow necklaces. Her higher-end pieces are inspired by elements of nature—tropical birds and exotic orchids forged in sterling silver and embellished with pastel-coloured pearls. These works of wearable art have a one-of-a-kind feel.
Amy James, from Grand Prairie, Texas, showed off her Amy’s Social Butterfly greeting cards. Each intricate card is hand made by the company’s owner. She uses tiny scissors and swivel blades to create peacocks, Oscar statues and the Hollywood sign. From a distance, her three-dimensional cards looked like whimsical cake toppers and party favours.
Representatives from two Australian companies were on hand to introduce taste-makers and trendsetters to something comfortable for everybody. Rashoodz Swimwear keeps babies and toddlers safe from the sun’s harmful rays. They even have a line of sunnies for image-conscious tykes. Kathy Sheeran of Island Trading Co. showed off her set of cotton pillow cases and sheets that assure a good night’s sleep after a night of revelry.
No Secret Room Style Lounge would be complete without something special for the four-legged fans of Young Hollywood. The Petzi Treat Cam allows pet parents to interact with their furry child from anywhere at any time. By downloading the Petzi app, you can summon your cat or dog in a language they understand (baby talk), dispense a treat, and watch them go wild with delight from the comfort of your own computer or smart phone. The Petzi even lets you photograph your salivating, excited pet and share it on your favourite social media site. Pavlov would be proud.
During a season when it seems as if only the lives of the rich and famous matter, the Pocket People were there to remind all of us that everyone matters. The Pocket People’s ultimate goal is to spread their message of love, comfort and empathy through their doll collection. Each hand-crafted doll is just a little bit different; their World of Pocketopia “community” is one that truly values diversity.—Leyla Messian, LA Correspondent
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