Linden Leaves has been trying to solve the problem of entry into the Chinese market for some time. To sell in China, conventional wisdom was that animal testing is required, and when Lucire approached experts in China, they found no way round it. This was in spite of a free-trade agreement between New Zealand and the People’s Republic of China—it was accepted that all would have to undergo the same procedure.
The good news, announced this month, is that Linden Leaves has, after some persistence, found a way to enter China without animal testing, thereby staying true to its ethos. The company has managed to secure exclusive authorization by the Chinese government.
Founder Brigit Blair says, ‘I feel so proud that we did not bend our own company ethics and policy for the greater lure of the Chinese dollar due to their animal testing policy. It is so exciting that we have managed to enter the market in a way that means we are able to stay true to what we stand for, not only as a company, but also as a cruelty-free nation.’
Linden Leaves’ skin care and body care ranges are now stocked at Shanghai’s largest Duty Free Downtown store, with over 2,000 people attending the opening event of its new counter, with further forays into China, through domestic stores and Duty Free stores, planned.