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MAC Aids Fund grants NZ$148,301 to Positive Women, Inc., reaching two milestones in New Zealand


News

February 11, 2016/5.20



Above: MAC New Zealand brand general manager Tanya Jackson presents NZ$148,301 to Positive Women, Inc. national coordinator Jane Bruning.

New Zealand readers might mistakenly think that the MAC Aids Fund is internationally focused, but the company donates substantially to local causes, too. Yesterday, from the proceeds of the sale of Viva Glam lip products, the company gave $148,301 to Positive Women Inc., which provides a support network for women and families in New Zealand living with HIV or Aids. The donation directly assists Positive Women’s seminar programme, which reaches out to the wider community to share information about HIV, reducing the isolation women may experience from the stigma of the virus and discrimination.
   MAC also announced that it has reached a NZ$2 million milestone in funds raised to combat HIV and Aids in New Zealand, representing the sale of over 50,000 Viva Glam lip products since 1999. One hundred per cent of the selling price of Viva Glam lip products goes to the MAC Aids Fund.
   With the latest grant to Positive Women, MAC has hit the NZ$1 million milestone in total donations to the group. MAC has worked with Positive Women, Inc. since 2004.
   Past grants have gone to support, inter alia, a digital story-telling initiative where women with HIV shared their stories with others; and a de-stigmatization campaign that sought to fight stereotypes about those with the virus.
   Other funds have gone to Body Positive’s Rapid HIV Testing campaign, and the INA HIV and Aids Foundation, which serves the Māori and Pasifika communities in New Zealand.


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Categories
beauty / corporate social responsibility / Lucire / New York / New Zealand
Filed by Lucire staff

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