MAC has premièred a promotional ﬁlm for the MAC Aids Fund, starring Lady Gaga, featuring a one-of-a-kind dress, dubbed ‘The Masterpiece’, designed speciﬁcally for the campaign.
Nicola Formichetti, Gaga’s stylist, has collaborated with the iconic singer on the design of the dress, while the ﬁlm has been directed by Ruth Hogben.
The ﬁlm can now be viewed at vivaglam.com and the MAC Facebook page.
Gaga fans went to vivaglam.com to record messages about HIV and Aids. Selected images were used by Formichetti in the dress.
So far, Gaga’s Viva Glam campaign has raised $55 million for the MAC Aids Fund. Her goal was to reach a total of $250 million by the time of the XIX International Aids Conference in July 2012.
In a release, she urged fans to continue supporting the fund. ‘The MAC Aids Fund has raised $224 million to date. Go out and buy a lipstick for your girlfriend, your boyfriend, your mom or your sister—$26 million to go, little monsters!’