Marrakech, an historic crossroads, always surprises when east meets west, and today the city finds itself in a time of rediscovery. The recent COP convention drew global attention to the issues of climate change, the annual film festival is in full force, and all eyes turn toward the 2017 Biennale which begins next December. The breaking news that British style icon and design legend Jasper Conran has opened his first boutique hotel property here adds gloss to the blossoming Moroccan rose. L’Hôtel Marrakech is small by any standards, only five spacious luxuriously-appointed suites overlooking a courtyard garden, and can be booked in its entirety. Objects of décor selected from Conran’s personal collection artfully counterpoint the whitewashed walls and tile surfaces, garlanded by flowing voile curtains and opulent plantings. A heated lap pool hidden by banana trees nestles next to a classic burbling fountain. There’s a roof terrace with views of the Atlas Mountains, yet a sense of privacy and exclusivity prevails. This property delivers a fusion of rest and comfort, a nostalgic memory of a classic palace. A full-service kitchen is on hand to serve the finest local delicacies or a ‘perfect steak and chips’. Welcome to the medina, Jasper. It’s lovely to see your vision merge with these ancient walls!—Stanley Moss, Travel Editor
Editor’s note: Jasper Conran is quoted in the upcoming fourth edition of my book, What Is a Brand?, available spring 2017 from Ronzani Editori.