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KitchenAid sees fuchsia at New York Fashion Week

It was a particularly bright stage and catwalk for KitchenAid at its New York Fashion Week show, reports Lola Cristall
March 1, 2023/23.56

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For KitchenAid’s fifth annual Colour of the Year, hibiscus was the centre of attention. KitchenAid, a highly acclaimed American home appliance brand, has made its way into kitchens globally since the early 20th century and recently made its way on the New York Fashion Week runway.

The hibiscus plant symbolizes the true epitome of grandeur and beauty, with various delightful hues including a hypnotically sharp hint of magenta. With the theme of hibiscus in mind, imagine bold fuchsia enchantingly distributed throughout a spacious venue as culinary creativity and fashion collide. KitchenAid collaborated with global creative director and designer Marta Del Rio to unveil a capsule collection consisting of seven creations inspired by the Artisan Stand Mixer and K400 Blender, both also available in the colour hibiscus.

Del Rio, along with up-and-coming New York-based guest designers including Tia Adeola, Bach Mai, Man Made Skins, Jackson Wiederhoeft and Tara Babylon, put on an immersive show with expressive designs. Alex Chapman’s music illuminated the radiantly lustrous atmosphere. Imaginative designs, detailed workmanship and flirtatious looks filled the room with their fashion statements.

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Lola Cristall is Paris editor of Lucire. Her full New York Fashion Week report will appear first in print.

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Filed by Lola Cristall