Nivea has announced its Skin Out Loud series, celebrating skin diversity, and promoting the idea that skin care is at rooted in people’s sense of identity and self-confidence.
Nivea wanted to showcase authentic conversations, and brought together a wide range of talent: Brigiding (Ru Paul’s Drag Race Philippines), Zithobe Macheli (South African “skinfluencer”), Jessica Vander Leahy (Australian model and author), and Leni Bolt (the non-binary transgender host of Netflix’s Queer Eye Germany) all serve as hosts. Guests include Brandon Beack, Gené Watkins, Shamyra Moodley, and travel influencer couple Gizem Çobanoğlu and Salim Ahmedov.
The episodes cover skin care routines, ageing, identity and confidence. The first episode discusses how we use skin to express ourselves, examining gender identification in the transgender community.
A special episode, featuring the creators of the People of Deutschland book, deals with racism, and looks how skin can be a connector rather than a divider. This debate is hosted by Milka Loff Fernandes, with guests Martina Rink and Simon Usifo (the authors of the book), Olympian Carlotta Nwajide, podcaster Frank Joung, and former ice hockey player Dr Martin Hyun.
Tobias Collée, global vice-president for the Nivea brand, said, ‘To overcome intolerance, people must be exposed to diversity as exposure drives acceptance. For us at Nivea, the leadership of a brand should reflect the diversity of our customers and the communities we serve no matter the size of the group.’