Victoria’s Secret has launched a new collection, the Icon by Victoria’s Secret, with Naomi Campbell, Adriana Lima, Gisèle Bündchen, Candice Swanepoel, Emily Ratajkowski, Adut Akech, Hailey Bieber, Paloma Elsesser and Sui He modelling. The campaign was shot by Mikael Jansson and styled by Camilla Nickerson. Shay Ashual styled the hair and Mark Carrasquillo was on make-up.
The collection comprises bras, panties and lingerie.
‘We are so excited to be launching the Icon by Victoria’s Secret collection. The collection was made to enhance one’s natural shape while staying true to the supportive and seamless look that we love. It’s an exciting, elevated collection to add to your wardrobe, while reinforcing that we are all icons,’ said Janie Schaffer, Victoria’s Secret’s chief design officer.
The hero product, the push-up demi bra, is said to feature a pioneering lifting and shaping technology that enhances the wearer’s natural shape.
The bra has an all-over lace that disappears under clothes, light push-up padding, a smoothing wing, and fully adjustable and convertible straps.
Prices begin at US$18·50 for panties, US$54·95 for bras, and US$34·95 for lingerie. Sizes range from 32A to 44DDD, XS to XXL.
The collection becomes available on Thursday, August 10 at Victoria’s Secret’s retail locations across the US. It will launch in different regions afterwards.
Some of the models will appear in The Tour, Victoria’s Secret’s reimagined fashion show, débuting in the autumn.