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Adriana Lima launches Victoria’s Secret’s Showstopper bra in NYC


August 10, 2011/11.25

Jamie McCarthy

Victoria’s Secret unveiled Tuesday a new bra collection called the Showstopper. The company says the range is ‘designed to help women show nothing but their shape.
   ‘This new range of bras is light, smooth and sexy with padding technology that provides no-show coverage where women need it the most. With super-soft fabrication, the Showstopper virtually disappears under any top or dress.’
   The range was launched with the help of Victoria’s Secret spokesmodel Adriana Lima, at the company’s Herald Square store in New York City yesterday morning.
   Fans could get their photograph taken with Lima and share the image through their social networks.
   The Showstopper is available in three styles: Demi, Perfect Coverage and Multi-Way. Colours include Very Fuschia, Turkish Blue, Royal Paisley, black, white and nude. Prices range from US$45 to US$49·50 and sizes from 34B to 38DD.

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Filed by Lucire staff

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