Lucire
The global fashion magazine September 19, 2024 
Out now: Lucire issue 49, with free shipping for UK and US



 

Kim Kardashian collaborates again with Beats; Mellerio’s NYC pop-up; Dyson releases serums


News
Chinese shoppers have a chance to get the latest Kim Kardashian collaboration with Beats; New Yorkers can discover Mellerio’s history at Bergdorf Goodman; while Kiwis can get their hands on Dyson’s latest releases—serums for the hair
August 17, 2024/9.01


Kim Kardashian and Beats Studio Pro headphones
 
Beats and Kim Kardashian have collaborated again for a new edition of the Beats × Kim on-ear headphones, this time for the Chinese market, using the Studio Pro as a base. They are available from apple.com/cn, and select Apple retailers and authorized resellers (including Tmall and JD), from August 15 at noon, priced at 2,899元.

Kardashian provided the colours—Moon (light brown), Dune (medium brown) and Earth (dark brown), to complement Beats’ Studio Pro tech.

The original collaboration between Kardashian and Beats were the special-edition Beats Fit Pro from 2022, which were soon sold out on the official website.
 
Mellerio ring in a model's mouth
Mellerio necklaces on a model standing in front of a yellow Ferrari F355
 
Mellerio began retailing at Bergdorf Goodman earlier this year, an exclusive arrangement for the US market. From August 6 to October 27, the famed, centuries-old jeweller has a pop-up in its colours at Bergdorf Goodman at 754 Fifth Avenue, New York City, allowing customers to discover historical pieces as well as its current retail line.
 
Dyson has released two new styling serums: the Pre-Style Cream, which primes, holds and conditions, and the Post-Style Serum, which holds, hydrates and defines.

The company uses a hero ingredient called Chitosan, derived from oyster mushrooms, and says the serums give a natural feel with extra hold.

Each serum is available in two categories: Straight-to-Wavy and Curly-to-Coily. Within each are differing levels of conditioning.

Retail price is NZ$99 for 100 ml, refills at NZ$89, available at dyson.co.nz from August 23, then at the Albany pop-up store and Mecca in New Zealand.
Dyson serum packaging, two bottles side by side


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