Lucire, the international fashion magazine headquartered in New Zealand, has announced that it has collaborated with the Twinpalms Phuket resort and Asia Design Consultants Ltd. to see an extra print edition in Thailand. Twinpalms Lucire launches February 20 with 5,000 copies distributed through the Surin Beach, Phuket resort and its sister properties. The magazine has […]
Category: branding
Join in the Project Runway–Levis 501 Design Challenge through Lucire
Readers will notice the Levi’s 501 Design Challenge graphic on our home page today, which is tied to the Project Runway competition on TV. The challenge: to create iconic looks based on pairs of Levi’s 501 jeans and the trucker jacket. But now, you can join in the fun. On the Design Challenge page at the Levi’s […]
Tata Nano—the Rs. 1 lakh car revealed
I would say that the new Tata Nano, the Rs. 1 lakh ($2,500) car revealed by Tata Motors at the New Delhi Auto Expo a few hours ago, exceeds the expectations of those who were predicting something that looked more motorcycle than automobile. As we led up to today’s unveiling of the revolutionary small […]
International think-tank announces fifth annual Brands with a Conscience
The Medinge Group, an international think-tank on branding and business, today releases its fifth annual Brands with a Conscience list. In the Group’s opinion, these eight diverse organizations show that it is possible for brands to succeed as they contribute to the betterment of the society by sustainable, socially responsible and humanistic behaviour. The […]
The Indian luxury brand: Jaguar, Land Rover the vanguards to the west
[Cross-posted] We can be pretty con?dent with Ford’s latest non-announcement announcement that the Tata acquisition of Jaguar and Land Rover is a fait accompli. The Indian multinational says it will make no changes to employment at Jaguar and Land Rover, which no doubt helped swing the sale in its favour. And there are other […]
We’ll announce the 2008 Car to Be Seen in nominees shortly on the Lucire website, but what gets us is how many mainstream models are in the reject pile. But at least the Australian Toyota Avalon and Rover 45 are gone. Chrysler Chrysler Sebring Jeep Patriot Jeep Compass GM Daewoo Tosca (a.k.a. Chevrolet Epica, Holden Epica) […]
[Cross-posted] Cadillac will head Down Under, according to General Motors–Holden’s boss Chris Gubbey. It makes sense: the brand is well known despite not having retailed here postwar, thanks to American media, President Bush and The Matrix Reloaded. GM has been making right-hand-drive Caddys for some time for the Japanese and the British. And with […]
Maybelline appoints Jessica White as new spokesmodel
Model Jessica White, a Brooklyn, NY native best known for her appearances in the Sports Illustrated Swimsuit Issue and, from 2006, on the Victoria’s Secret catwalk, has been appointed the new face of Maybelline. White said in a release today that she was delighted to represent African–American women and the Maybelline brand, alongside her idol Christy […]
New watches from TAG Heuer, Maria Sharapova
TAG Heuer brand ambassador, tennis champion Maria Sharapova, presented several new women’s watches yesterday (Dec. 8) in Miami from the company’s Professional Sports Watch, Carrera and Formula 1 series. The Professional Sports Watch is ‘inspired’ by Sharapova, and is made of ultra-light titanium and able to absorb 5 kg of shock. It is available in […]
Audi readies A3 Cabriolet for February launch
Audi has done well with Lucire’s annual Car to Be Seen in, being its inaugural winner at the turn of the century. And its latest model, the A3 Cabriolet, could fare well when it hits streets in February 2008 in Germany. It’s more cohesive in appearance than the A4 Cabriolet, which I had the pleasure […]