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Lucire launches in Thailand


January 27, 2008/4.20

Lucire Thailand issue 1, 2008Lucire, the international fashion magazine headquartered in New Zealand, has announced that it has collaborated with the Twinpalms Phuket resort and Asia Design Consultants Ltd. to see an extra print edition in Thailand.

Twinpalms Lucire launches February 20 with 5,000 copies distributed through the Surin Beach, Phuket resort and its sister properties.

The magazine has features on fashion, lifestyle and travel, with a lesser emphasis on beauty when compared to Lucire’s other print editions.

Miguel Kirjon of Asia Design Consultants oversaw the production and editorial mix, in collaboration with Lucire founder and publisher Jack Yan, deputy editor Sylvia Giles and assistants Dominique Whittaker and Ashleigh Berry.

Many of the Lucire articles had been commissioned by Laura Ming-Wong, the magazine’s editor in New Zealand.

Mr Yan says, ‘This is another small step in growing the Lucire brand, targeting it at an aspirational audience that says, “I want to be a step ahead.” We’re con?dent that the Twinpalms audience will love our mixture and socially responsible approach to fashion and lifestyle reporting.

‘I’m also delighted that Miguel has created a unique look founded in the Swiss school of design. It’s very different from the home edition and it’s a classy production.’

In addition to its design direction, Mr Kirjon has commissioned many additional, original articles for the Twinpalms’ side of the magazine.

Twinpalms Phuket is a member of Small Luxury Hotels of the World, one of the most exclusive collectives of hotel properties internationally. The resort is privately owned, with a private beach club and an enviable location next to Millionaires’ Cove.

Lucire started as an online fashion magazine in 1997 and is notable for having diversified into print, rather than adopt the print-to-web approach of its competitors. Its Webby-nominated website remains a popular destination for fashion leaders, while the print magazine is regarded as a luxurious and socially responsible publication.

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