Lucire
The global fashion magazine February 27, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

The Vista Group comes to order

February 23, 2008/5.05

[Cross-posted] I had a great lunch (to which I was on time) with Wellington bloggers Jim Donovan and Mark Di Somma at Vista, which now seems to be a monthly gig, discussing business and branding. Funnily enough, the Trelise Cooper brand did come up (just blogged about it, guys), but we also talked about the […]

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Treliske v. Trelise wouldn’t be easily won

/5.00

[Cross-posted] If you read between the lines, you probably could detect I wasn’t terribly thrilled about the Trelise Cooper Ltd. v. Cooper and other case from 2005 to 2007. It was brand-damaging for Trelise Cooper, probably stressful for Tamsin Cooper, and at the end of the day, I had my doubts on whether the burden […]

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Lucire’s Thai edition released

February 21, 2008/13.10

Our friend Miguel has his copies of Twinpalms Lucire from the printer—and tells me that the magazines are looking beautiful.    As mentioned last month, Lucire launched in Thailand this week, in collaboration with Twinpalms Phuket. We had an amazingly smooth working relationship with the magazine’s art director and editor, Miguel Kirjon, at Asia Design […]

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Gisèle Bündchen set to get Max Factor contract, says source

February 16, 2008/11.27

Brazilian supermodel Gisèle Bündchen may have scored a two-year, $2·5 million contract to be the face of Max Factor, according to E! News.    The entertainment news service quotes a source close to the deal, saying that the campaign will break in the summer.    Bündchen is the highest-earning model in the world at the […]

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In our mail this week: Peter Alexander catalogue

/5.30

From the “I don’t know how we got on to their mailing list” ?le is the autumn–winter nightwear catalogue from Australian label Peter Alexander. We do ?ick through it and we don’t consider it unwanted mail: after all, in our business, we should know what’s on offer. The reason it rates a mention this month […]

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Is Naomi Wolf pulling punches for Dove’s Real Beauty campaign?

February 15, 2008/23.08

In its quest to become a brand associated with more than a bar of soap, Dove has launched an enviable feel-good campaign that seeks to remake the way women feel about beauty advertising. Dove ads challenge the domination of thin, pouty-lipped supermodels in beauty advertising. When critics claim the ads are simply good for the […]

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Adidas launches Originals Denim by Diesel range

February 6, 2008/3.10

H&M has been collaborating with top labels such as Stella McCartney and Roberto Cavalli for a while, and now, Adidas has launched its co-branded line with Diesel. Last year, we checked out the Diesel fragrances, and we’ve covered the jeans for ages, so this does seem to be the brand’s period in the Zeitgeist.    […]

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Lucire launches in Thailand

January 27, 2008/4.20

Lucire, the international fashion magazine headquartered in New Zealand, has announced that it has collaborated with the Twinpalms Phuket resort and Asia Design Consultants Ltd. to see an extra print edition in Thailand. Twinpalms Lucire launches February 20 with 5,000 copies distributed through the Surin Beach, Phuket resort and its sister properties. The magazine has […]

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Join in the Project Runway–Levi’s 501 Design Challenge through Lucire

January 24, 2008/11.36

Readers will notice the Levi’s 501 Design Challenge graphic on our home page today, which is tied to the Project Runway competition on TV. The challenge: to create iconic looks based on pairs of Levi’s 501 jeans and the trucker jacket.    But now, you can join in the fun. On the Design Challenge page at the Levi’s […]

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Tata Nano—the Rs. 1 lakh car revealed

January 10, 2008/10.02

I would say that the new Tata Nano, the Rs. 1 lakh ($2,500) car revealed by Tata Motors at the New Delhi Auto Expo a few hours ago, exceeds the expectations of those who were predicting something that looked more motorcycle than automobile.    As we led up to today’s unveiling of the revolutionary small […]

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