This Mini Cooper S Clubman was my set of wheels when in Auckland. A great little car, and thanks to Piers, Kelly and Grant for their help at BMW. And thanks in addition to Kelly for sending back my Italian Job CD, which I left in the CD player. A full review in an upcoming […]
A free issue of Lucire—online now
Each time we put out a Lucire in print, regardless of country, I wonder: do the folks in the countries (such as the UK) where the magazine is not available know what some of the layouts look like? This time around, Laura and I decided we would do a 52 pp. downloadable PDF, containing […]
Talking car interviews Heidi Klum, David Hasselhoff for VW
It’s not the new Knight Rider (which returns on NBC this year), but Max, a talking, black 1964 Volkswagen Käfer—Beetle to Anglophones—which will front a campaign for Volkswagen of America launching today called Das Auto. Max will interview, in a talk show setting, supermodel Heidi Klum, TV personality David Hasselhoff—who should have no problems conversing with […]
George Clooney launches his own fashion line in Milano
It had to happen sooner or later. Of all the celebs out there, George Clooney is particularly marketable, not just because of his looks, but because of his social activism. Thanks in part to his politician Dad Nick, the younger Mr Clooney is probably interested in more than acting. At the Westin Palace in […]
Rescuing the Britney Spears image
With all the negative attention that Britney Spears gets, is it a good time to be marketing her Believe fragrance? It’s what we’ve alluded to in our beauty article online today. We hope Ms Spears will get well—and that the paparazzi lay off her a little. Unfortunately, the Britney economy is worth hundreds of […]
The three-pointed star goes Avantgarde
The Mercedes-Benz C200K Avantgarde gets the Lucire road test treatment—rather than analysing horsepower and acceleration, we weigh up the style quotient. It passes—if you are looking for a car that expresses Germanic rationality with something special. It’s got a ?ght on its hands this year, with a revised BMW 3-series and a new Audi […]
Elizabeth Arden Eight-Hour Cream, $5—but only at one store
With the reopening of the Elizabeth Arden ?agship store on Thursday, the company is retailing its famous Eight-Hour Cream for US$5 for Friday and this weekend at that one location. Read more in our article, including Catherine Zeta-Jones’s ribbon-cutting—or head to 691 Fifth Avenue, New York, New York. You may also like Madonna’s Truth or […]
Fellow publishers, do you go through this?
I can’t believe it: yet another stylist’s letter making the rounds in NYC that we have no knowledge of. Again, I won’t name the stylist, but if you are going to go around with a letter that bears my name and signature, I’ll give you one bit of advice: get the postal code right. Copying […]
The Vista Group comes to order
[Cross-posted] I had a great lunch (to which I was on time) with Wellington bloggers Jim Donovan and Mark Di Somma at Vista, which now seems to be a monthly gig, discussing business and branding. Funnily enough, the Trelise Cooper brand did come up (just blogged about it, guys), but we also talked about the […]
Treliske v. Trelise wouldn’t be easily won
[Cross-posted] If you read between the lines, you probably could detect I wasn’t terribly thrilled about the Trelise Cooper Ltd. v. Cooper and other case from 2005 to 2007. It was brand-damaging for Trelise Cooper, probably stressful for Tamsin Cooper, and at the end of the day, I had my doubts on whether the burden […]
