Rescuing the Britney Spears image
With all the negative attention that Britney Spears gets, is it a good time to be marketing her Believe fragrance? It’s what we’ve alluded to in our beauty article online today. We hope Ms Spears will get well—and that the paparazzi lay off her a little. Unfortunately, the Britney economy is worth hundreds of […]
The three-pointed star goes Avantgarde
The Mercedes-Benz C200K Avantgarde gets the Lucire road test treatment—rather than analysing horsepower and acceleration, we weigh up the style quotient. It passes—if you are looking for a car that expresses Germanic rationality with something special. It’s got a ?ght on its hands this year, with a revised BMW 3-series and a new Audi […]
Elizabeth Arden Eight-Hour Cream, $5—but only at one store
With the reopening of the Elizabeth Arden ?agship store on Thursday, the company is retailing its famous Eight-Hour Cream for US$5 for Friday and this weekend at that one location. Read more in our article, including Catherine Zeta-Jones’s ribbon-cutting—or head to 691 Fifth Avenue, New York, New York. You may also like Gisèle Bündchen set […]
Fellow publishers, do you go through this?
I can’t believe it: yet another stylist’s letter making the rounds in NYC that we have no knowledge of. Again, I won’t name the stylist, but if you are going to go around with a letter that bears my name and signature, I’ll give you one bit of advice: get the postal code right. Copying […]
The Vista Group comes to order
[Cross-posted] I had a great lunch (to which I was on time) with Wellington bloggers Jim Donovan and Mark Di Somma at Vista, which now seems to be a monthly gig, discussing business and branding. Funnily enough, the Trelise Cooper brand did come up (just blogged about it, guys), but we also talked about the […]
Treliske v. Trelise wouldn’t be easily won
[Cross-posted] If you read between the lines, you probably could detect I wasn’t terribly thrilled about the Trelise Cooper Ltd. v. Cooper and other case from 2005 to 2007. It was brand-damaging for Trelise Cooper, probably stressful for Tamsin Cooper, and at the end of the day, I had my doubts on whether the burden […]
Lucire’s Thai edition released
Our friend Miguel has his copies of Twinpalms Lucire from the printer—and tells me that the magazines are looking beautiful. As mentioned last month, Lucire launched in Thailand this week, in collaboration with Twinpalms Phuket. We had an amazingly smooth working relationship with the magazine’s art director and editor, Miguel Kirjon, at Asia Design […]
Gisèle Bündchen set to get Max Factor contract, says source
Brazilian supermodel Gisèle Bündchen may have scored a two-year, $2·5 million contract to be the face of Max Factor, according to E! News. The entertainment news service quotes a source close to the deal, saying that the campaign will break in the summer. Bündchen is the highest-earning model in the world at the […]
In our mail this week: Peter Alexander catalogue
From the “I don’t know how we got on to their mailing list” ?le is the autumn–winter nightwear catalogue from Australian label Peter Alexander. We do ?ick through it and we don’t consider it unwanted mail: after all, in our business, we should know what’s on offer. The reason it rates a mention this month […]
Is Naomi Wolf pulling punches for Dove’s Real Beauty campaign?
In its quest to become a brand associated with more than a bar of soap, Dove has launched an enviable feel-good campaign that seeks to remake the way women feel about beauty advertising. Dove ads challenge the domination of thin, pouty-lipped supermodels in beauty advertising. When critics claim the ads are simply good for the […]
