Lucire
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Adidas launches Originals Denim by Diesel range


News

February 6, 2008/3.10


H&M has been collaborating with top labels such as Stella McCartney and Roberto Cavalli for a while, and now, Adidas has launched its co-branded line with Diesel. Last year, we checked out the Diesel fragrances, and we’ve covered the jeans for ages, so this does seem to be the brand’s period in the Zeitgeist.
   Sold via Adidas Originals stores, the spring–summer Originals Denim by Diesel range includes two male and two female models presented in four different washes, beginning this month. Prices range from US$160 for the female Adi-rohnary model up to US$210 for the male Adi-viker model. Representing this long-term partnership, the range is branded by both the Adidas Originals Trefoil and the Diesel logo.
   Below are videos from the launch party in New York, and interviews with Diesel’s Renzo Rosso and Adidas’ Sport Style division CMO Hermann Deininger.


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branding / design / fashion / Lucire / New York / tendances / trend / Zeitgeist
Filed by Jack Yan

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