We’ll announce the 2008 Car to Be Seen in nominees shortly on the Lucire website, but what gets us is how many mainstream models are in the reject pile. But at least the Australian Toyota Avalon and Rover 45 are gone. Chrysler Chrysler Sebring Jeep Patriot Jeep Compass GM Daewoo Tosca (a.k.a. Chevrolet Epica, Holden Epica) […]
Category: branding
[Cross-posted] Cadillac will head Down Under, according to General Motors–Holden’s boss Chris Gubbey. It makes sense: the brand is well known despite not having retailed here postwar, thanks to American media, President Bush and The Matrix Reloaded. GM has been making right-hand-drive Caddys for some time for the Japanese and the British. And with […]
Maybelline appoints Jessica White as new spokesmodel
Model Jessica White, a Brooklyn, NY native best known for her appearances in the Sports Illustrated Swimsuit Issue and, from 2006, on the Victoria’s Secret catwalk, has been appointed the new face of Maybelline. White said in a release today that she was delighted to represent African–American women and the Maybelline brand, alongside her idol Christy […]
New watches from TAG Heuer, Maria Sharapova
TAG Heuer brand ambassador, tennis champion Maria Sharapova, presented several new women’s watches yesterday (Dec. 8) in Miami from the company’s Professional Sports Watch, Carrera and Formula 1 series. The Professional Sports Watch is ‘inspired’ by Sharapova, and is made of ultra-light titanium and able to absorb 5 kg of shock. It is available in […]
Audi readies A3 Cabriolet for February launch
Audi has done well with Lucire’s annual Car to Be Seen in, being its inaugural winner at the turn of the century. And its latest model, the A3 Cabriolet, could fare well when it hits streets in February 2008 in Germany. It’s more cohesive in appearance than the A4 Cabriolet, which I had the pleasure […]
Wellington’s fashionable crowds
If you were clever and in Wellington, New Zealand, you could have made two events scheduled for the same time last night. Kelly Thompson, the first New Zealander to shoot a retail Lucire cover, had an illustration exhibition opening at Good as Gold on Victoria Street (on till the end of December). Last night she […]
Patrick Dempsey the new face of Versace
Patrick Dempsey of Grey’s Anatomy—let’s also not forget Loverboy and Meatballs III—is the new face of Versace’s men’s line, according to the fashion house. Donatella Versace said to the press, ‘He has that confidence, completely comfortable in his own skin, that is so attractive.’ Mr Dempsey’s campaign has already been shot by Mario Testino and […]
There are a lot of connections between myself, Stanley Moss, Pierre d’Huy, Lucire and the Medinge Group. Rather than explain things too much, I’d like to share some photos that won’t be in a future Lucire from Stanley, who serves as travel editor: after all, this blog is about the behind-the-scenes happenings at this magazine […]
Is it safe to co-brand with Kate Moss yet?
If Kate Moss has cleaned up her act since being exposed for doing lines of cocaine by a British tabloid in 2005, then it is right for those who have a demand for her to ask her to be their spokeswoman. Donna Karan is the latest to hire the British supermodel, who is reportedly […]
Media finally get behind Lauren Bush’s WFP bag
It has taken the media a while, considering model Lauren Bush has been promoting these since April, but there has finally been worldwide attention on the Feed 1 bag (US$59·95) that she designed in collaboration with the UN World Food Programme. The bag does hit Harrod’s in December at a £30 price, which admittedly lifts […]