The global fashion magazine November 29, 2023 

BMW gives X5 and X6 the M treatment

April 8, 2009/4.59

When Hummer is the least fashionable brand on the planet, other SUV manufacturers can take one of two directions: trim down and look responsible, or go sporty and offer those who don’t mind poorer mpg figures a real alternative. BMW has taken the latter.    The München-based company couldn’t exactly stop its model plans, and […]

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Think Thin

March 26, 2009/13.29

Pirelli is not a name normally associated with watches—tyres and calendars come to mind—but the Italian company has used its connections with fashion to stretch its brand. The P-Zero Thin Time watch continues this journey for Pirelli, with a 42 mm case, and it is water resistant to 10 ATM or 100 m. The watch […]

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Objects of Desire at Tamsin Cooper

March 25, 2009/8.39

Available from early April, Tamsin Cooper’s autumn–winter 2009 collection, Objects of Desire, includes pendant necklaces, winter wraps and Victorian-styled brooches. Colours, according to Cooper’s company, include ‘garnet red, inky sapphire blue, dark amethyst and dramatic jet black,’ along with hot pink, mandarin and peacock blue.    When the economic climate isn’t the rosiest, there seems […]

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Tata Nano launched in Mumbai

March 23, 2009/23.22

As promised, we have video from the commercial launch of the Tata Nano, featuring chairman of the Tata Group, Ratan Tata, and various team members at Tata Motors. While many people spoke, we have singled out both Mr Tata and Mr Rajiv Dube, President of Passenger Cars at Tata Motors, who dealt with the topic […]

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Fergie celebrates birthday with JUZD fashion show


Canadian label JUZD Bamboo Streetwear will showcase its designs at a birthday party for Fergie of the Black Eyed Peas in Miami Beach, Fla. this Friday.    The event will take place as part of Mash Appeal at Dolce Ultralounge and JUZD says its show is the featured one of the evening.    DJ Craze, […]

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Tata Nano’s significance reaches far beyond India’s shores


This morning at our New Zealand bureau, we received a news advisory about the launch of the Tata Nano in Mumbai today.    We expect to have coverage of the launch by this time tomorrow.    The Nano, which we covered excitedly in Lucire in January 2008, represents a positive step for the Indian motor […]

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Renault launches Laguna 3 ad campaign with Eric Cantona


Renault has launched a campaign for the Laguna 3 with former Manchester United football player Eric Cantona, using humour and targeting the internet as well as conventional media.    Called Le rencontre (The Encounter), the commercial is irreverent but manages to show the Laguna in a quality light.    The campaign breaks today in France […]

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Insight about the Honda Insight

March 21, 2009/9.46

Above: The 2000 Honda Insight for the US market. [Cross-posted] I get a bit bored of the media—this includes The New York Times today quoting ‘analysts’—saying that the Honda Insight (which got way better mileage than the Toyota Prius, and which was on sale in the US before the Prius) did not succeed because it […]

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They could have been Car to Be Seen in ’09

March 19, 2009/9.17

We are a bit late this year announcing our Car to Be Seen in finalists. But I can tell you which new models have been taken off the final shortlist. Our honourable mentions are, for 2009, the following. Audi A4    The Quattro models are fine but the front-wheel-drive model struggles with grip. We like […]

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Lucire TV: Mini John Cooper Works tested


Yes, we know the title card needs a bit of tweaking, but Steve, our video editor–producer, is stuck in jury duty. But do enjoy our Mini John Cooper Works road test—you can catch the same in the next print edition and online here later today. Our photographs for the article, by Tanya Sooksombatisatian, were wonderful—we’ve […]

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