The BMW X1 received its début before it was even shown at the IAA, the Frankfurt Motor Show, namely on the hit RTL TV show, Alarm für Cobra 11: die Autobahnpolizei. Rather than have it thrashed by Semir and Ben (or at least the stunt doubles for actors Erdogan Atalay and Tom Beck) as in the season opener on September 3, here is the X1 in a more sedate mode. BMW also wants to emphasize that the X1 is the first of the X SUV models to be built in Germany (in Leipzig)—until now, they had always been manufactured in the US.
The Pamela Anderson press conference at New Zealand Fashion Week
The Beautiful Life was out of step