Lucire
The global fashion magazine November 13, 2025 

Mondrian opens in New York’s Soho district

March 4, 2011/9.57

In New York, Morgans Hotel Group has opened its 270-room Mondrian Soho property at 9 Crosby Street. This is the group’s third Mondrian hotel.    The penthouse, on the 25th floor, covers 1,170 ft² with a 200 ft² north terrace facing the Empire State Building.    Says Marc Gordon of Morgans: ‘We are looking forward […]

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Louis Vuitton on the Oscars and internal changes

March 3, 2011/4.07

Above, from top Producer Emile Sherman. Actor Andrew Garfield. Actress Gwyneth Paltrow. Normally, among the European labels, it’s Giorgio Armani who’s first to tell the media who wore what at a major gala event. This year, Louis Vuitton has sent information through, claiming Emile Sherman, Andrew Garfield and Gwyneth Paltrow as its clotheshorses at the […]

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Video: Rolls-Royce’s electric car, the 102EX

March 1, 2011/13.45

Continuing the luxury theme at the Salon de Genève, Rolls-Royce will show an all-electric prototype, the 102EX, this week.    As car companies adjust to the new realities of the 21st century and the need for alternative drivetrains, the 102EX has been created to be a test-bed for a brand that hasn’t traditionally been known […]

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Lamborghini releases official video of new Aventador

/12.54

Lamborghini released images of its new flagship, the Aventador, yesterday, and has released a video of the new car today. The commentary from Lamborghini president and CEO Stephan Winkelmann is in German—suiting the company’s German owners—but you do get to see the aggressive new car in action even if you don’t understand the language.   […]

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CK One unveils global advertising campaign for spring ’11

February 23, 2011/9.21

Steven Meisel Calvin Klein, Coty (the fragrance licensee) and Warnaco (which runs Calvin Klein Underwear and licenses the brand for jeans and swimear) have unveiled the spring advertising campaign for CK One.    The campaign, created by Fabien Baron in cooperation with Calvin Klein’s internal ad team, breaks its teasers on February 23 globally, leading […]

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Giles, Julien Macdonald, Mark Fast, Basso & Brooke and Erdem evoke confidence for autumn

February 22, 2011/12.47

Giles showed a strong collection yesterday at London Fashion Week, a case of a confident designer—Giles Deacon—creating for confident women. Deacon was not afraid to be bold, with his use of blacks and whites, feathers, corsetry, and fresco prints.    Julien Macdonald’s show, inspired by actress Juliette Lewis, at One Mayfair upped the glamour stakes, […]

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Videos from BMW’s i sub-brand launch

/2.51

BMW’s sub-brand will be called i, in lowercase, as many predicted prior to the announcement in München yesterday. Unlike at Hyundai, BMW’s i initial will be used to denote models based around BMW’s LifeDrive architecture, featuring an aluminium chassis housing the powertrain and a passenger cell made with lightweight carbonfibre-reinforced plastic.    The first models […]

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