Lucire
The global fashion magazine May 16, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

Emma Chamberlain stars in Pacsun’s virtually led spring–summer ’22 campaign

February 15, 2022/21.40

  Youth fashion brand Pacsun’s spring–summer 2022 campaign, featuring vlogger and influencer Emma Chamberlain, is one that’s tailored for the medium which made the 20-year-old famous. Chamberlain had worked with Pacsun before, and her 11·3 million subscribers on YouTube, as well as followers on other platforms, make for an appealing audience. The new campaign features […]

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Technically, a big change behind the scenes

February 7, 2022/9.52

  You may be wondering why there have been few updates from Lucire over the past week. It’s not because we’re observing the lunar New Year holiday, but because during January, we were hacked by two parties. One we traced to Los Angeles, California, but the other’s IP address wasn’t as clear. We had planned […]

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House of Sillage releases limited-edition Ruby Reign fragrance for Valentine’s Day

January 25, 2022/22.22

  House of Sillage has released a limited-edition Ruby Reign fragrance for Valentine’s Day 2022, available exclusively at its website, www.houseofsillage.com. ‘All ingredients were specially sourced from around the world and provide a unique essence,’ said House of Sillage CEO and founder Nicole Mather. The fragrance features the 18 ct yellow gold Siberian tiger cap […]

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Jessica Alba’s Honest Company and Vanity Planet launch Aira Ionic Facial Steamer

November 13, 2021/1.02

  The Honest Company, founded by Jessica Alba, has recently released a limited edition Aira Ionic Facial Steamer in collaboration with Vanity Planet. The Aira Ionic Facial Steamer is a great tool for a healthier routine as it clarifies and hydrates, the steam getting rid of stubborn impurities, leaving your skin feeling soft and supple. […]

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Two memorable scents for men tap into their brands’ rich heritages

October 18, 2021/8.39

  Two men’s scents hit counters October 25 in New Zealand, each with a distinctive, memorable approach. Paco Rabanne’s Phantom for men (NZ$128 for the 50 ml eau de toilette, NZ$182 for 100 ml, at Farmers, select Life Pharmacy stores, Smith & Caughey’s and H. & J. Smith Invercargill), is particularly intriguing, with its cute […]

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Nudestix’s pop-up showcases an on-trend multi-generational skin care line

October 5, 2021/23.30

Above, from top: Nude Love: part of the set-up for Nudestix’s how-to masterclass at its LA pop-up. The new Nudeskin collection is an excellent primer for multi-step skin care. Founders Jenny and Taylor Frankel. We’ve seen the future of beauty shopping, and it came to Los Angeles from Canada. For five days in October, a […]

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Iggy Azalea, BH Cosmetics team up on Totally Plastic, a retro beauty collection

August 25, 2021/12.33

Totally Plastic mightn’t be the ideal name for a beauty line in the 2020s, but what Iggy Azalea and BH Cosmetics are getting at are the retro-2000s glossy shades in shadow palettes, lip glosses, and more in their new collaboration.    The capsule collection between the Australian pop star and BH Cosmetics—which creates cruelty-free, vegan […]

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