Lucire
The global fashion magazine July 27, 2024 
Out now: Lucire issue 49, with free shipping for UK and US

Sommer Ray signs brand promotion deal with Clubhouse Media Group

September 23, 2022/0.30

  Social media influencer and fitness model Sommer Ray has inked a brand promotion deal with Clubhouse Media Group. Ray has over 26 million Instagram followers and over 12 million on Tiktok. She also has a sizeable YouTube following and was previously a Vine creator. She also has her own clothing line at sommerrayshop.com, retailing […]

Read more



Jordyn Woods curates a collection for Shein

September 19, 2022/23.46

  US model and reality show star Jordyn Woods has teamed up with Chinese online retailer Shein, presenting a curated collection. Previously Woods had collaborated with Boohoo.com on a clothing line, and with her friend Kylie Jenner on a cosmetics’ collection. The Shein × Jordyn Woods collection for autumn–winter 2022–3 has been inspired by the […]

Read more



Lily James fronts new campaign from Natural Diamond Council

/20.11

  Lily James is the new ambassador for the Natural Diamond Council, débuting in its global advertising campaign, with the tagline ‘To treasure, now and forever.’ The campaign has been filmed in London, where James resides. ‘Women self-purchasing natural diamond jewellery continues to be a dominant growth driver for the sector,’ said David Kellie, CEO […]

Read more