Hennes & Mauritz has released its full set of Conscious Exclusive images for 2018, with Christy Turlington Burns, Aamito Lagum, and Giedrė Dukauskaitė modelling, in photographs by Mikael Jansson, who has worked with the Swedish retailer over many campaigns. The collection, previewed in Lucire in February, hits select H&M stores on April 19, with […]
Nike is world’s most valuable apparel brand, says Brand Finance
Nike holds its position as the world’s most valuable apparel brand, according an independent brand valuation company An independent brand valuation company, Brand Finance, has ranked Nike at number one in its annual Brand Finance Apparel 50 ranking, despite a 12 per cent drop to US$28,030 million. Brand Finance calculates the values based on, […]
Jean Baptiste Lacroix Frederick M. Brown H&M Conscious Exclusive, meanwhile, scored another high-profile celebrity wearing the label: US actress Amanda Seyfried, who wore it to the première of her film, Gringo, on March 6 at the Regal LA Live Stadium 14 in Los Angeles. Again this was custom-designed: a sleeveless floor-length blue-grey gown made from […]
H&M Studio shows spring–summer 2018 at Paris Fashion Week; on sale the next day
H&M Mathias Nordgren/H&M Hennes & Mauritz (H&M) presented its H&M Studio collection for spring–summer 2018 at the Musée des Arts Décoratifs during Paris Fashion Week, with the catwalk items going on sale the following day (March 1). Guests included Alek Wek, Winne Harlow, Bianca Brandolini, Joan Smalls, Naomie Harris, Alexa Chung, Charlie Heaton, Ryan […]
One of our favourite brands, Make Up For Ever, has announced its team of ‘unfiltered artists’ and make-up artists to promote its Ultra HD line. The artists are an international ensemble: from Korea are Jinjoo, guitarist for Dnce, and Taeyun Park, professional make-up artist and complexion expert; Bayli and Kaya Nico of the Skins […]
Supermodel Christy Turlington Burns fronts H&M Conscious Exclusive’s 2018 campaign
Mikael Jansson Lucire is UN Environment’s first fashion industry partner. Christy Turlington Burns, one of the original supermodels, stars in the 2018 H&M Conscious Exclusive campaign, to be released on April 19, 2018. New Zealand’s H&M Sylvia Park store will be the first to retail the new line. The collection of womenswear, shoes and […]
Social media and the “influencers”: not the evolution you might have expected
Above: Kim Kardashian West’s Instagram account. Incredible follower numbers—but what of authenticity? I’m getting a buzz seeing how little I update social media now. Around February 2016 I began updating Tumblr far less; I’ve gone from dozens of posts per month to four in December 2017 and seven in January 2018. (Here’s my Tumblr archive.) […]
Tuesday, 10 a.m. Had a bit of a grumble about a PR company to our fashion ed. Sopheak Seng, because we received a press release telling us to observe a strict embargo date. Except the embargo date was yesterday. I suppose it’s better than a release touting a brand-new product when you know that product […]
Baz Luhrmann’s The Secret Life of Flowers film for Erdem × H&M released
Two men in Erdem × H&M clothes, with a noticeable floral pattern, head to the countryside in a Mercedes-Benz R107, to ‘Redham Gardens, where it is always spring’—and so begins another artistic journey by filmmaker Baz Luhrmann, for H&M. The film, dubbed The Secret Life of Flowers, starring Tom Rhys Harries, Hero Fiennes Tiffin, […]
When corporate brands and personal brands trade places: Kate Moss was there before Kendall Jenner
Above: Brand Kate Moss was probably seen by more people when the model collaborated with Topshop. In 1999, the late Wally Olins, the famous brand consultant, sent me his book, Trading Identities: Why Countries and Companies are Taking on Each Other’s Roles, a fine read published by the Foreign Policy Centre that argued that countries […]
