Lucire
The global fashion magazine April 27, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

Thanks to StyleInn; others welcome

December 7, 2007/0.28

We have never done much promoting of the Lucire blog, but we are quite happy for blogging networks to syndicate our RSS feed. We’ve noted that the nice folks at StyleInn have started including Lucire: Insider as part of their coverage, as have others, and welcome them. A Feedburner link is at the top right […]

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Wellington’s fashionable crowds

December 6, 2007/23.20

If you were clever and in Wellington, New Zealand, you could have made two events scheduled for the same time last night. Kelly Thompson, the first New Zealander to shoot a retail Lucire cover, had an illustration exhibition opening at Good as Gold on Victoria Street (on till the end of December). Last night she […]

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The Delta Goodrem–Brian McFadden about-face

November 30, 2007/5.18

[Cross-posted] I spotted the below on Ninemsn today and thought, ‘Poor Brian.’    I clicked on the ?rst link and found quite the opposite:    It’s not as embarrassing as the network, and the Murdoch Press, reporting on the Miranda Kerr incident two years late and getting the venue wrong, but it’s still an about-face.    Netizens will […]

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That little RSS button

November 23, 2007/3.45

Since last year, eagle-eyed readers will have noticed an RSS link at the top right of every page at Lucire’s online edition that does not work. This was due to a company that we had charged with creating our CMS (content management system) not delivering. But if readers do not mind, I would like to change […]

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I’ve been travelling

/3.29

And I love being free. The last month has been pretty hectic, with trips around Australia and New Zealand, plus a very eye-opening humdinger of a trip to Taiwan.    I’ll give my reasons in depth in a future Lucire, but I think Taiwan is the next big vacation spot. You’d normally think of an island […]

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Tesla Roadster delayed, but not due to batteries

October 29, 2007/22.58

Darryl Siry at Tesla Motors sent out an email today advising that The New York Times got an important fact wrong about the production delay facing the Tesla Roadster. On his blog are the facts: I spoke with John Markoff, the author of the article, and he said he was apologetic for the error and […]

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A future Lucire Car to Be Seen in?

October 28, 2007/5.19

[Cross-posted] Honda’s Takeo Fukui has said that he will put the world’s ?rst hydrogen fuel-cell car on the market by next year, with a sticker price of around £50,000. The car emits water vapour as its “exhaust”.    This is fabulous thinking: rather than hold the technology back, as all the other automakers are doing, […]

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The Tesla Roadster is ready

October 13, 2007/23.29

Here’s Lucire’s Car to be Seen in 2007, in production and available to the public. The Tesla Roadster might not sound throaty and grunty but for those of us who grew up with Knight Rider, I suspect we will not care. And the rich environmentalists and celebs who will buy one certainly won’t. You may […]

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The new Zinio edition, downloadable now

October 6, 2007/13.18

Due to a licensing mix-up with the US edition, we went on Zinio, then went off Zinio, and it was due to the New Zealand and Australian of?ces of this digital magazine delivery service that we had things sorted out for Lucire’s issue 23.    Last week, we uploaded issue 24, which took a tad longer […]

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The folly of geo-targeting in a world of global brands

October 1, 2007/12.32

In the 1990s, the geo-targeting of advertisements on websites was not very common. If a campaign went out—such as when Condé Nast’s style.com advertised here to get its word out to fashionistas—it went out globally. We were paid, of course, for delivering campaigns to everyone.    Somewhere this century, advertising decided to take a backward step, […]

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